EY ir globāls profesionālo pakalpojumu uzņēmums, kas piedāvā revīzijas, nodokļu, konsultāciju un konsultatīvos pakalpojumus. Tā komandas palīdz organizācijām risināt sarežģītus uzņēmējdarbības izaicinājumus, stiprināt uzticēšanos finanšu pārskatiem un tirgiem, kā arī izmantot datus un tehnoloģijas pārmaiņu atbalstam.
Uzņēmums sniedz tādus pakalpojumus kā korporatīvo finanšu konsultācijas, darījumu stratēģijas un tehnoloģiju konsultācijas. EY sadarbojas ar klientiem tādās jomās kā veselības aprūpe, juridiskie pakalpojumi, mārketings, enerģētika, finanses un valsts pārvalde, un daudzos tā risinājumos nozīmīga loma ir ilgtspējai un inovācijām.
Assistant Director, Marketing Automation (Oceania)
Lead EY’s Marketo strategy and governance, building a mature marketing automation capability for Oceania. Oversee campaigns, lifecycle programs, compliance, reporting, and pipeline growth.
Apraksts
- Set the strategy, governance, optimization, and development priorities for EY’s Marketo platform.
- Serve as the platform owner and internal Marketo specialist.
- Build a scalable, compliant capability for campaigns, lead management, pipeline growth, and reporting.
- Connect marketing technology, campaign delivery, and CRM operations to business outcomes.
- Improve Marketo’s maturity, long-term performance, sustainability, and value.
- Plan and deliver strategic nurture and lifecycle programs.
- Work with the Data team to strengthen marketing-effectiveness reporting, platform performance, campaign results, and efficiency.
- Oversee end-to-end campaign workflows, governance, and operating practices for Oceania Marketo users and campaigns.
- Work with the Oceania Marketing Automation Delivery Team to establish and maintain processes, standards, and best practices.
- Keep stakeholders informed throughout project and campaign lifecycles.
- Coordinate with global, regional, and country marketing automation teams to align ways of working and advance Marketo maturity.
- Use global capabilities and resources to support marketing initiatives.
- Help shape regional marketing strategy, operating models, and continuous improvement.
- Guide and oversee GDS Marketing Automation resources.
Prasības
- Experience managing projects or campaigns in a marketing environment.
- Exposure to or hands-on experience with marketing automation platforms, preferably Marketo.
- Strong interpersonal and stakeholder-management skills.
- Excellent writing skills, particularly for email content and presentations.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced setting.
- Experience delivering results across global, cross-functional, and diverse teams.
- A degree or diploma in digital marketing or a related field.
- At least 10 years of digital marketing experience.
- Strong project management skills, including managing multiple projects and stakeholders.
- A detail-oriented, organized, self-starting approach.
- Ability to assess processes and recommend automation or efficiency improvements.
- Solid technical skills, including hands-on experience with marketing automation platforms, ideally Marketo.
- Strong interpersonal and stakeholder-management capabilities.
- Excellent written and verbal communication skills, including presenting to virtual teams.
- Advanced Microsoft Office skills, particularly Excel and SharePoint.
- Working knowledge of AEM is a plus.
- Experience in large multinational organizations.
- Ability to translate business needs into technical requirements for marketing automation platforms.
- Strong understanding of data integrity and compliance requirements, including GDPR and CAN-SPAM.
- Proven ability to work independently, meet deadlines, and deliver results with global, cross-functional teams.
- Hands-on Microsoft Dynamics CRM experience is ideal.
- A strong interest in data management and analytics is ideal.
- Storytelling and consulting skills are ideal.
- B2B marketing experience and knowledge of digital marketing and media are ideal.
- Knowledge of HTML, CSS, and scripting.
- Knowledge of workflow tools such as Adobe Workfront and Microsoft Planner.
Priekšrocības
- Competitive salary.
- Global scale, support, an inclusive culture, and technology to help you become your best.
- The opportunity to build an exceptional career and experience at EY.