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H&R Block
H&R Block
B2BB2CFinansai
H&R Block yra Jungtinėse Valstijose įsikūrusi finansinių paslaugų bendrovė, daugiausia dėmesio skirianti mokesčių deklaracijų rengimui, apskaitai ir susijusiems sprendimams vartotojams bei mažosioms įmonėms. 1955 m. įkurta bendrovė derina mažmeninius mokesčių paslaugų biurus, franšizės veiklą ir skaitmenines platformas, kad padėtų teikti mokesčių deklaracijas ir aptarnautų mokesčių specialistus. Ji taip pat teikia tokias paslaugas kaip mažųjų įmonių buhalterinė apskaita ir darbo užmokesčio administravimas, mokesčių grąžinimo avansai bei išankstinio mokėjimo kortelės. Bendrovės veikla apima finansines, verslo klientams skirtas ir įmonių tarpusavio paslaugas, o komandos rūpinasi tiek gyvu, tiek internetiniu klientų aptarnavimu.
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Senior Copywriter, H&R Block

Create customer-focused marketing content for H&R Block’s small business audiences across digital and traditional channels. Develop integrated campaigns for the company’s tax and financial services.

USJungtinės ValstijosMOMisūris
73 400 $ – 110 100 $ / metai
NuotolinisVisas etatasVyresnysis specialistasPrivaloma Kalba: anglųReklaminių tekstų kūrėjas

Aprašymas

  • Write copy for paid media, email, websites, landing pages, social media, and other marketing channels.
  • Create customer-focused messaging that supports small business acquisition, engagement, retention, and revenue goals.
  • Work with designers and marketers to shape integrated campaigns and creative concepts.
  • Turn business strategies, product benefits, and customer insights into clear, persuasive communications.
  • Keep messaging consistent with brand standards, voice guidelines, and channel best practices.
  • Build and refine campaign messaging frameworks, value propositions, and customer-facing content.
  • Gather stakeholder requirements, incorporate feedback, and deliver polished creative work.
  • Develop copy variations for testing and optimization, applying performance insights to improve results.
  • Edit content for clarity, consistency, accuracy, and effectiveness.
  • Track industry trends, customer behavior, and emerging content practices.
  • Help evolve the brand voice, content standards, and creative processes.
  • Collaborate with Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design on integrated campaigns and content experiences.

Reikalavimai

  • Bachelor’s degree in Communications, Journalism, Marketing, English, Advertising, or a related field.
  • At least five years of experience in copywriting, content strategy, advertising, marketing communications, or a related area.
  • Experience creating customer-facing marketing content across multiple channels.
  • A strong portfolio featuring campaigns, conversion-focused content, and brand storytelling.
  • Excellent writing, editing, proofreading, and verbal communication skills.
  • Ability to tailor tone, messaging, and content strategies to different audiences and channels.
  • Experience working collaboratively with designers, marketers, and cross-functional stakeholders.
  • Knowledge of digital marketing, performance marketing, and customer journey practices.
  • Experience using customer insights and performance data to improve content effectiveness.
  • Strong organization and the ability to manage multiple priorities and deadlines.
  • Experience in financial services, tax, SaaS, or small business industries is preferred.
  • Experience working with legal teams in a highly regulated industry.

Privalumai

  • Competitive pay.
  • Medical and prescription drug coverage for eligible associates and dependents.
  • H&R Block 401(k) Retirement Savings Plan.
  • Employee Assistance Program.
  • Virtual fitness center programs.
  • Associate discount program.
  • Business Travel Accident Insurance.
  • Associate tax preparation benefit.
  • Ongoing learning opportunities.
  • Support for life at work and outside of work.
  • Potential incentive compensation or short-term incentive plans.

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