Nestle yra Šveicarijos tarptautinė maisto ir gėrimų bendrovė, kurios platus produktų asortimentas apima kavą, išpilstytą vandenį, pieno produktus, kūdikių mitybos gaminius, konditerijos gaminius, šaldytą maistą ir augintinių priežiūros produktus. Jos produktai vartotojus visame pasaulyje pasiekia per mažmeninės prekybos ir maitinimo paslaugų kanalus, kuriuos palaiko didelės apimties gamyba ir tiekimo grandinės operacijos. Darbo skelbimų svetainėje Nestle profilis aktualus kandidatams, besidomintiems galimybėmis maisto ir gėrimų pramonėje, gamybos ir logistikos srityse, taip pat darbu, susijusiu su mitybos, sveikatos ir gerovės iniciatyvomis.
Digital Marketing Manager, Nestlé Purina (Hybrid, Warsaw)
Shape Nestlé Purina’s local digital strategy for pet food brands, aligning with central guidance. Lead search, social, e-commerce media, CRM, content and performance initiatives.
Aprašymas
- Develop and implement the local digital media strategy in line with central guidance.
- Support Brand Managers in activating brands through digital channels and building foundations for profitable brand growth.
- Track the effectiveness of digital activities.
- Monitor and report on online advertising trends and competitor activity.
- Organize training and on-the-job learning to strengthen digital media knowledge across the organization.
- Set local strategy and lead projects across website development as Country Product Owner, search, online brand monitoring, social media, personalized communications, UX, CRM, consumer data and personalization, e-content, e-commerce media planning and digital shelf, and ratings and reviews.
- Collaborate with the Purina eBusiness team, media agencies and e-commerce partners, including online retailers, Allegro and Ceneo.
Reikalavimai
- 3–5 years of experience in an e-business environment, in digital marketing at a company, at a digital agency serving e-commerce, or with an online retailer.
- Strong knowledge of digital media, trends, consumer and shopper journeys, and digital channels.
- Knowledge of Allegro and Ceneo.
- Experience developing search strategies, particularly involving large language models (LLMs).
- Experience managing SEO and SEM campaigns and creating online and mobile content.
- Experience planning, implementing and measuring brand awareness and performance campaigns.
- Experience working with media agencies and commercial partners on digital media.
- Understanding of marketing strategy.
- Very good command of English.
- Very good computer skills, including Microsoft Office.
- Practical knowledge of tools for analyzing web traffic and online campaign effectiveness.
Privalumai
- Employment under an employment contract.
- Private LuxMed medical care.
- Life insurance.
- Employee Pension Program.
- Company Social Benefits Fund with a cafeteria benefits system.
- Multisport card.
- Free parking.
- 50% discount in the employee cafeteria.
- 10% discount at the company shop.
- Flexible hybrid work model, with up to 10 remote working days per month.
- Flexible start and finish times.
- Two additional vacation days after using the full annual leave allowance.
- Bonus scheme.
- An additional day of leave to care for a child under 14.
- An additional four weeks of fully paid paternity leave.
- An additional day off for fathers following the birth of a child.
- Welcome package for new parents.
- Milk for children up to one year old.
- “DbajMY” program supporting employee health and wellbeing.
- Option to take a partially paid sabbatical after seven years of service.
- Inclusive, international culture based on diversity and equal opportunity.
- Opportunities to join sustainability projects and communities developing sustainable solutions.