BioMarin Pharmaceutical Inc.
BioMarin Pharmaceutical Inc.
BioMarin Pharmaceutical Inc. — сирек кездесетін генетикалық және лизосомалық жинақталу ауруларына арналған дәрілерді әзірлеуге бағытталған биотехнологиялық және фармацевтикалық компания. 1997 жылы құрылғаннан бері компания нарыққа сегіз өнім шығарды, олардың қатарында ахондроплазия мен ауыр гемофилия A ауруларын емдеуге арналған препараттар бар. Компанияның зерттеу және әзірлеу жұмыстары клиникалық сынақтардың әртүрлі кезеңдеріндегі зерттеліп жатқан дәрілерді қамтып, ғылыми жаңалықтарды сирек кездесетін аурулармен өмір сүретін адамдарға көрсетілетін көмекті жақсарту мақсатымен ұштастырады. BioMarin сондай-ақ пациенттердің қажеттіліктерін жақсырақ түсіну және өмір сапасын жақсартуға қолдау көрсету үшін пациенттер қауымдастықтарымен және олардың мүдделерін қорғаушылармен жұмыс істейді.

Director of Media Strategy and Execution – BioMarin, U.S. Remote

Lead integrated media strategy and execution for BioMarin’s U.S. metabolic conditions portfolio, spanning five disease states. Oversee agencies, budgets, measurement, optimization, and HCP and patient campaigns for rare-disease brands.

Сипаттама

  • Own portfolio-wide media strategy for BioMarin’s U.S. Metabolic Conditions Business Unit across five disease states
  • Build annual, quarterly, and in-cycle media plans in partnership with the media agency
  • Set media objectives covering awareness, education, diagnosis, treatment consideration, patient identification, switching, retention, adherence, and customer engagement
  • Direct integrated HCP and patient or caregiver planning across paid search, paid social, programmatic, endemic and non-endemic media, video and CTV, digital partnerships, and emerging channels
  • Lead budget development, allocation, scenario planning, and recommendations on funding tradeoffs
  • Manage agency delivery across strategy, planning, buying, trafficking, tagging, optimization, reporting, innovation, and budget governance
  • Work with Procurement, Finance, Commercial Operations, and brand teams to manage efficiency, fees, invoices, accruals, and reconciliations
  • Create consistent planning standards, operating cadences, decision forums, documentation practices, and performance reviews
  • Coordinate with Brand Marketing, Digital and Analytics, Business Operations, CRM, Privacy, and Compliance on omnichannel execution
  • Design measurement frameworks, KPIs, dashboards, reporting requirements, and learning agendas while identifying optimization opportunities
  • Lead test-and-learn programs covering emerging channels, media partnerships, AI-enabled opportunities, audience refinement, creative experimentation, and measurement pilots
  • Distribute portfolio insights and effective practices across brands
  • Guide senior stakeholders with structured recommendations, compelling narratives, sound judgment, and evidence-based decisions
  • Coordinate cross-functional initiatives, direct agency teams, and support colleague development
  • Handle additional responsibilities as assigned

Талаптар

  • Bachelor’s degree or an equivalent combination of education and relevant experience
  • 10 or more years in media strategy, media planning, digital marketing, omnichannel engagement, or a related commercial field
  • Media agency experience with planning, buying, trafficking, tagging, optimization, or reporting responsibilities
  • Demonstrated ability to create integrated HCP and patient or caregiver media strategies
  • Strong understanding of paid search, paid social, programmatic, video and CTV, endemic and non-endemic media, digital partnerships, CRM-connected journeys, and emerging media models
  • Experience overseeing media budgets, agencies, vendors, authorizations, scope discussions, reporting, and investment decisions
  • Proficiency with campaign reporting, dashboards, testing outcomes, audience quality measures, web analytics, and performance data
  • Knowledge of U.S. pharmaceutical marketing, HCP engagement, patient and caregiver journeys, promotional review, privacy, and compliant data practices
  • Strategic, analytical, financially capable communicator who can influence senior stakeholders
  • Highly organized professional able to manage multiple brands, priorities, deadlines, partners, and decision processes
  • Preferred experience includes rare-disease brands, portfolio media planning, media measurement, healthcare data partners, clean rooms, web analytics, business intelligence, marketing automation, agency economics, or emerging media and AI

Артықшылықтар

  • BioMarin is an equal opportunity employer, including veterans and people with disabilities
  • Programs supporting environmental protection, injury prevention, and continual improvement of environmental, health, and safety management systems
  • Environmental, health, and safety initiatives and training

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