BioMarin Pharmaceutical Inc. este o companie de biotehnologie și produse farmaceutice axată pe dezvoltarea de medicamente pentru afecțiuni genetice rare și boli de stocare lizozomală. De la înființarea sa în 1997, compania a lansat pe piață opt produse, inclusiv tratamente pentru acondroplazie și hemofilie A severă. Activitatea sa de cercetare și dezvoltare cuprinde medicamente aflate în investigație în mai multe etape clinice, combinând descoperirea științifică cu eforturile de îmbunătățire a îngrijirii persoanelor care trăiesc cu afecțiuni rare. BioMarin colaborează, de asemenea, cu comunitățile de pacienți și cu susținătorii acestora pentru a le înțelege mai bine nevoile și pentru a sprijini îmbunătățirea calității vieții.
Director of Media Strategy and Execution – BioMarin, U.S. Remote
Lead integrated media strategy and execution for BioMarin’s U.S. metabolic conditions portfolio, spanning five disease states. Oversee agencies, budgets, measurement, optimization, and HCP and patient campaigns for rare-disease brands.
Descriere
- Own portfolio-wide media strategy for BioMarin’s U.S. Metabolic Conditions Business Unit across five disease states
- Build annual, quarterly, and in-cycle media plans in partnership with the media agency
- Set media objectives covering awareness, education, diagnosis, treatment consideration, patient identification, switching, retention, adherence, and customer engagement
- Direct integrated HCP and patient or caregiver planning across paid search, paid social, programmatic, endemic and non-endemic media, video and CTV, digital partnerships, and emerging channels
- Lead budget development, allocation, scenario planning, and recommendations on funding tradeoffs
- Manage agency delivery across strategy, planning, buying, trafficking, tagging, optimization, reporting, innovation, and budget governance
- Work with Procurement, Finance, Commercial Operations, and brand teams to manage efficiency, fees, invoices, accruals, and reconciliations
- Create consistent planning standards, operating cadences, decision forums, documentation practices, and performance reviews
- Coordinate with Brand Marketing, Digital and Analytics, Business Operations, CRM, Privacy, and Compliance on omnichannel execution
- Design measurement frameworks, KPIs, dashboards, reporting requirements, and learning agendas while identifying optimization opportunities
- Lead test-and-learn programs covering emerging channels, media partnerships, AI-enabled opportunities, audience refinement, creative experimentation, and measurement pilots
- Distribute portfolio insights and effective practices across brands
- Guide senior stakeholders with structured recommendations, compelling narratives, sound judgment, and evidence-based decisions
- Coordinate cross-functional initiatives, direct agency teams, and support colleague development
- Handle additional responsibilities as assigned
Cerințe
- Bachelor’s degree or an equivalent combination of education and relevant experience
- 10 or more years in media strategy, media planning, digital marketing, omnichannel engagement, or a related commercial field
- Media agency experience with planning, buying, trafficking, tagging, optimization, or reporting responsibilities
- Demonstrated ability to create integrated HCP and patient or caregiver media strategies
- Strong understanding of paid search, paid social, programmatic, video and CTV, endemic and non-endemic media, digital partnerships, CRM-connected journeys, and emerging media models
- Experience overseeing media budgets, agencies, vendors, authorizations, scope discussions, reporting, and investment decisions
- Proficiency with campaign reporting, dashboards, testing outcomes, audience quality measures, web analytics, and performance data
- Knowledge of U.S. pharmaceutical marketing, HCP engagement, patient and caregiver journeys, promotional review, privacy, and compliant data practices
- Strategic, analytical, financially capable communicator who can influence senior stakeholders
- Highly organized professional able to manage multiple brands, priorities, deadlines, partners, and decision processes
- Preferred experience includes rare-disease brands, portfolio media planning, media measurement, healthcare data partners, clean rooms, web analytics, business intelligence, marketing automation, agency economics, or emerging media and AI
Beneficii
- BioMarin is an equal opportunity employer, including veterans and people with disabilities
- Programs supporting environmental protection, injury prevention, and continual improvement of environmental, health, and safety management systems
- Environmental, health, and safety initiatives and training