KantarKantar is a global data insights and consulting company that helps organizations make better decisions about consumers, brands, and markets. Its work combines research, analytics, technology products, and digital platforms across areas such as brand strategy, consumer behavior, creative effectiveness, and customer experience. Kantar supports organizations in sectors including automotive, consumer packaged goods, energy, financial services, media, retail, and technology, providing evidence-based guidance for growth, innovation, and stronger brand performance. With around 28,000 colleagues working across global markets, Kantar brings together expertise in marketing, consulting, and media to turn complex audience and market data into practical business insight.