Kantar — ұйымдарға тұтынушылар, брендтер және нарықтар туралы неғұрлым дұрыс шешімдер қабылдауға көмектесетін жаһандық деректерді талдау және консалтинг компаниясы. Оның жұмысы бренд стратегиясы, тұтынушылардың мінез-құлқы, шығармашылық тиімділік және клиенттік тәжірибе сияқты бағыттарда зерттеулерді, аналитиканы, технологиялық өнімдер мен цифрлық платформаларды біріктіреді. Kantar автомобиль жасау, жаппай тұтыну тауарлары, энергетика, қаржылық қызметтер, медиа, бөлшек сауда және технология сияқты салалардағы ұйымдарға қолдау көрсетіп, өсуге, инновацияға және бренд нәтижелілігін арттыруға арналған дәлелдерге негізделген ұсынымдар береді. Әлемдік нарықтарда жұмыс істейтін шамамен 28 000 әріптесі бар Kantar маркетинг, консалтинг және медиа салаларындағы сараптаманы біріктіріп, күрделі аудитория және нарық деректерін бизнесте қолдануға болатын түсініктерге айналдырады.
Vice President, Client Service - Media Measurement at Kantar
Lead cross-channel media measurement, attribution, and experimentation for Kantar. Guide analytics teams and major media investments for global brands.
Сипаттама
- Own the omnichannel media measurement strategy and frameworks in line with business goals
- Set KPIs, success measures, and measurement plans across digital, social, search, television, print, and other channels
- Support the design and use of multi-touch attribution methodologies
- Apply measurement findings to media investment decisions and marketing budget optimization
- Advance the wider measurement ecosystem and marketing mix modeling capabilities
- Direct A/B tests, multivariate experiments, lift studies, and incrementality analyses
- Conduct longitudinal studies of media results, customer behavior, brand equity, and customer lifetime value
- Turn complex analyses into executive-ready narratives, dashboards, presentations, and ROI stories
- Collaborate with media planning, strategy, channel activation, finance, technology, data, and business teams
- Advise media strategy and investment teams on channel mix, scheduling, and audience targeting
- Act as the marketing analytics and media science subject matter expert
- Track emerging measurement platforms, identity frameworks, and analytical methods
- Maintain dependable data infrastructure, tracking systems, analytics tools, and pipelines
- Establish and manage a small marketing science and analytics team
- Offer mentorship, career development, and daily leadership to team members
- Integrate analytics into media strategy and promote data-led decision-making
- Combine strategic direction with hands-on analysis and modeling
- Serve as the primary media measurement contact for executives, clients, and partners
Талаптар
- Bring at least 15 years of experience in marketing analytics, media measurement, or marketing science, including substantial leadership experience
- Demonstrate success directing prominent analytics programs in media or advertising
- Possess deep expertise in cross-channel media and measurement
- Understand ROI analysis, marketing mix modeling, multi-touch attribution, lift studies, and customer segmentation
- Apply advanced statistical analysis, predictive modeling, experimental design, and causal inference
- Work comfortably with SQL and Python or R
- Able to guide team members in using data and analytics tools
- Translate complex data into clear findings and strategic recommendations
- Present and communicate effectively while influencing senior executives and clients
- Have a record of leading and developing small teams
- Build effective cross-functional partnerships and influence stakeholders
- Hold a bachelor’s degree in a quantitative or relevant discipline
- Know the advertising and marketing measurement landscape, media research tools, and major vendors and technologies
Артықшылықтар
- Medical coverage with broad and affordable health service options
- Health Savings Account and Flexible Spending Account
- Dental and vision coverage for varied healthcare needs
- Wellness program
- 401(k) plan with employer matching
- Tuition reimbursement
- Commuter benefits
- Unlimited paid time off
- Flexible working approach
- Mental health and wellbeing support
- Performance-based pay culture
- Opportunities for career advancement