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Pentland is a global sports, outdoor and lifestyle company behind consumer brands such as Speedo, Berghaus, Mitre, Endura and Canterbury of New Zealand. The business develops and markets footwear, apparel and sports equipment, distributing its products through wholesale, retail and e-commerce channels across 190 countries. With a presence spanning around 20 offices and a team of approximately 1,500 people, Pentland brings together expertise in product design, brand marketing and international commercial growth.
UK Marketing Manager, Speedo
Lead Speedo’s UK marketing across integrated campaigns, live experiences and retail partnerships. Use consumer insight and local execution to support the global swimwear brand’s growth in the UK.
Description
- Lead Speedo’s marketing function in the UK, a key EMEA market.
- Help the Head of EMEA Marketing develop and deliver global strategies tailored to local needs.
- Own the UK integrated marketing plan across retail, digital, PR, experiential and community channels.
- Set KPIs, track results and share strategic insights and optimisation recommendations with senior leaders.
- Work with Sales, Product, Creative, Sports Marketing, Merchandising, E-commerce and Global Brand teams on integrated campaigns.
- Take UK experiential and community activations from concept to delivery.
- Assess activations using earned media value, share of search and engagement measures.
- Manage PR agency relationships and guide the earned media approach.
- Develop experiences with Sports Marketing and Social and Community teams, including partnerships with AGB Federation and Team Speedo athletes.
- Oversee UK retail marketing, including launch planning, visual merchandising, in-store storytelling, seasonal campaigns and digital retail content.
- Build key retail partnerships to strengthen brand visibility, shopper experience and sell-through.
- Support seasonal trade launches and oversee two UK showrooms.
- Study consumer behaviour, shopper data, category trends and competitor activity.
- Apply consumer insights to brand planning, retail activity and campaign strategy.
- Track campaign and retail results across sales uplift, footfall, digital engagement and return on investment.
- Report performance and recommend strategic actions to senior stakeholders.
- Set content requirements for PR, social and retail.
- Manage the UK retail marketing budget.
Requirements
- Bachelor’s or master’s degree in marketing, business or a related discipline.
- Marketing experience, ideally in sports, apparel or consumer goods.
- A record of contributing to marketing teams and delivering effective campaigns.
- Experience working with key retail partners is preferred.
- Visual merchandising experience is an advantage.
- Strategic thinking and the ability to adapt a global brand vision for local execution.
- Strong stakeholder management and communication skills.
- Data-focused approach with experience analysing campaigns and improving performance.
- Enthusiasm for marketing and the Speedo brand.
- Motivation to learn, develop and contribute in a dynamic international environment.
Benefits
- Competitive salary
- Discretionary bonus
- Hybrid working
- Flexible start and finish times
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme
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