MailerLite
MailerLite
51 – 200 Employees
ConsultingMarketingSaaS
MailerLite is a SaaS company focused on email marketing and online presence tools for creators, small businesses, agencies, and enterprises. Its platform brings together newsletter and email design, AI-assisted editing, automation, triggered campaigns, subscriber management, and email verification, alongside website, blog, landing-page, and signup-form builders. MailerLite also supports paid newsletters, digital product sales, appointment booking, e-commerce integrations, offline subscriber collection through an iPad app, and developer access through an API. Integrations with services including Stripe, Shopify, WordPress, and Zapier extend the platform’s capabilities, while its security practices align with ISO 27001 and GDPR requirements. The company operates across consulting, marketing, and SaaS and hires teams to develop and support these products.

Senior Email Marketing Manager

Lead email campaigns, automations, audience segmentation, and list growth at MailerLite. Improve email marketing for an audience serving more than one million businesses worldwide.

Description

  • Plan and optimize email campaigns from drafting through launch and performance review.
  • Build automations that convert prospects and maintain existing workflows.
  • Develop and update lead magnets, from initial ideas and copy to writer briefs.
  • Find ways to grow the email list and create forms, pop-ups, and landing pages.
  • Manage MailerLite accounts, audience segments, interest groups, and tailored messaging.
  • Brief writers and collaborate with them on blog content.
  • Refresh existing email marketing materials and create content on advanced topics.
  • Develop distinctive email marketing ideas that can attract citations and search visibility.
  • Set KPIs, analyze campaign results, and make performance improvements.
  • Uphold email deliverability standards and industry best practices.
  • Track email marketing features, research, trends, and community discussions, applying findings to content and strategy.
  • Work with the Email Lifecycle Manager to coordinate marketing emails with product and lifecycle messages.

Requirements

  • At least four years of practical email marketing experience, ideally at a SaaS company where email is a core growth channel.
  • A strong writing portfolio featuring newsletters or campaigns you wrote yourself that performed well.
  • Demonstrated success growing an email list organically.
  • Experience with audience segmentation and lead magnet creation.
  • A keen editorial eye and the ability to improve other people’s content.
  • Sustained curiosity about email marketing.
  • Able to write content directly and brief others to produce it.
  • Experience using MailerLite or another email service provider.
  • Able to overlap with Central European Time for four hours.
  • A completed application that includes a published MailerLite landing page URL.
  • A video response no longer than three minutes.
  • An up-to-date LinkedIn profile.

Benefits

  • Remote-first team with members working around the world.
  • International health insurance covering most countries.
  • Monthly healthcare allowance in select countries where insurance coverage is limited.
  • Company-funded team retreats once a year.
  • 31 days of annual vacation.
  • 12 paid sick days each year.
  • Four creative days, providing one paid day off per quarter.
  • 12 parental days per year.
  • Fully paid parental leave for a new child through birth or adoption.
  • Joy Budget starting at $1,000 annually and growing over time.
  • A MacBook and other tools needed to work effectively.

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