SPS Commerce
SPS Commerce
1,001 – 5,000 Employees
ConsultingLogisticsSaaS
SPS Commerce provides SaaS solutions for retail supply chain collaboration and automation. Its intelligent network connects retailers, brands, manufacturers, distributors, and logistics providers through cloud-based EDI and B2B data connectivity, APIs, order and fulfillment orchestration, analytics, and embedded AI through SPS MAX. The platform helps trading partners exchange data, manage compliance, streamline onboarding, automate operational workflows, and improve visibility across retail supply chains.

Senior Digital Marketing Manager (Canada Remote)

Lead paid media, SEO, and AI-search visibility for SPS Commerce’s cloud supply-chain solutions. Own budgets, pipeline growth, experimentation, attribution, and agency performance.

Description

  • Lead paid media across search, social, display, retargeting, and emerging channels
  • Manage channel mix and CAC while improving cost per qualified pipeline dollar
  • Oversee forecasting, pacing, budget reallocations, and business cases for additional spend
  • Continuously test creative, audiences, offers, bidding strategies, and landing-page experiences
  • Manage the full paid conversion journey from advertisement to landing page and form
  • Guide paid media agencies and channel representatives toward measurable results
  • Develop attribution, incrementality testing, and channel reporting that connects spend with MQLs, pipeline, and CAC efficiency
  • Combine paid and organic performance reporting
  • Own the organic growth strategy, roadmap, and OKRs
  • Increase qualified organic traffic and conversion into activated users and pipeline
  • Create the SPS AEO/GEO playbook covering citation strategy, structured content, and answer-engine share-of-voice measurement
  • Set technical SEO priorities and manage delivery by agencies or specialists
  • Coordinate SPS’s presence across Reddit, G2, YouTube, and other community and review platforms

Requirements

  • Bring 5–7+ years of experience in digital marketing, demand generation, or growth within B2B SaaS, fintech, or technology
  • Have direct ownership of paid media budgets and organic search programs
  • Demonstrate hands-on expertise in paid search and paid social
  • Have managed a meaningful budget and built a channel mix from the ground up
  • Think fluently in SQLs, pipeline, CAC, and payback
  • Have experimented with citation strategies, model-readable structured content, or answer-engine share-of-voice measurement
  • Understand site architecture, schema, crawling, and Core Web Vitals
  • Distinguish trust-building content from low-value content
  • Have managed agencies and held them accountable for outcomes
  • Work effectively within attribution constraints and design defensible tests
  • Make consequential decisions with incomplete data
  • Bring an experimentation-oriented approach
  • Preferred: experience responding to major Google algorithm updates
  • Preferred: experience conducting incrementality or geo-holdout tests
  • Preferred: familiarity with retrieval-augmented generation systems
  • Preferred: hands-on experience with AI and automation tools
  • Preferred: experience in a regulated or compliance-sensitive industry

Benefits

  • Eligibility for an annual incentive program
  • Comprehensive benefits supporting employee health, well-being, and financial security
  • Benefits tailored to country-specific laws and market practices
  • Fully remote work option
  • Hybrid work options at the Minneapolis, Toronto, and Rogers offices

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