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Immediate
Immediate
501 – 1,000 Employees
H1B Visa SponsorConsultingFood & BeverageMarketing
Immediate provides outsourced HR services and workplace technology for businesses across consulting, marketing, and food and beverage. Its platform brings together automated onboarding, payroll management, employee performance tracking, and benefits administration, helping teams streamline day-to-day people operations while focusing on their wider business priorities.
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Senior Digital Marketing Executive (Hybrid)

Grow app subscriptions for Immediate’s Good Food and Radio Times brands through acquisition, app store optimisation, analytics, experimentation, and monetisation.

GBUnited Kingdom
£40,000 / year
HybridFull-timeSeniorEnglish RequiredDigital Marketing

Description

  • Develop and execute multi-channel campaigns to grow digital app subscriptions
  • Coordinate paid social, PPC, ASO, and CRM activity
  • Bring Product, Tech, Brand, Design, and CRM teams together around app marketing
  • Brief specialists, manage timelines, and keep campaigns aligned with the digital subscription strategy
  • Work with Design to create campaign assets for the Good Food and Radio Times apps
  • Support App Store Optimisation through keyword planning, metadata tests, in-app events, feature nominations, creative improvements, and new-market exploration
  • Use reporting platforms and in-app analytics to track acquisition and lifecycle campaign performance
  • Translate performance data into practical recommendations and insights
  • Conduct structured tests across paid acquisition and app store channels
  • Help deliver subscriber lifetime value and customer acquisition cost targets
  • Refine investment and offer strategies across the Apple App Store, Google Play, and web checkout

Requirements

  • Demonstrated ability to plan and deliver multi-channel digital campaigns, preferably within consumer subscriptions or digital media
  • Experience acquiring users for consumer mobile applications is desirable
  • Solid understanding of conversion journeys and the customer funnel
  • Hands-on experience with Appsflyer or another mobile measurement partner
  • Practical attribution and deep-linking experience is an advantage
  • Strong analytical and reporting capabilities
  • Interest in emerging channels and a disciplined test-and-learn approach
  • Ability to organise multiple workstreams and work effectively with specialist teams
  • Experience running paid acquisition through Apple Search Ads, Google App Campaigns, and Meta
  • Working knowledge of app marketing, including App Store Connect or Google Play Console, ASO principles, or collaboration with ASO specialists and agencies
  • Highly proactive and organised, with the ability to plan campaign schedules ahead
  • Clear communication skills and careful attention to detail
  • Ability to manage competing tasks and stakeholder relationships

Benefits

  • Informal workplace with regular social events, including a summer festival
  • Well-being support, benefits, talks and workshops, plus Mental Health First Aiders and Champions
  • 25 days of annual leave and an additional day off for your birthday
  • Office closure between Christmas and New Year’s alongside annual leave entitlement
  • Personalised development through the internal learning platform and LinkedIn Learning
  • Open, progressive culture with a strong focus on professional growth
  • Flexible hybrid working and early-finish Fridays
  • Cycle-to-work scheme
  • Enhanced family leave covering paternity, adoption, and surrogacy
  • Policies supporting pregnancy loss, fertility, and carers
  • Competitive pension arrangements and life assurance
  • Recently renovated office with modern collaborative areas
  • Diversity and Inclusion network
  • Broad well-being programmes
  • Sustainability initiatives

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