Cardo Systems, Ltd
Cardo Systems, Ltd
Cardo Systems, Ltd develops communication technology for motorcycle riders, specializing in Bluetooth® and Dynamic Mesh Communication (DMC) intercom systems. Since 2005, the company has advanced rider-to-rider communication through features such as long-range connectivity, mesh networking, and natural voice operation. Its products are available in more than 85 countries and are also developed for motorcycle accessory brands including SHOEI, HJC, and Ducati. Cardo Systems works at the intersection of automotive technology, manufacturing, and telecommunications, with a focus on making communication in motion safer and easier to use.

Sales Director, EMEA (Remote Europe)

Lead Cardo Systems’ EMEA sales and marketing operations for powersports communication products. Shape regional strategy, manage channels and forecasts, and build high-performing sales teams.

Description

  • Lead Cardo’s EMEA sales and marketing team in partnership with sales functions and other departments to expand profitable markets
  • Present Cardo products and value-added services while developing a strong sales organization
  • Manage regional Account Executives, including remote employees
  • Create short- and long-term sales plans for the EMEA region
  • Motivate, manage, and lead the sales team
  • Support sales staff performance and professional development
  • Help the sales team achieve targeted results
  • Build strategic sales plans with sales staff, distributors, and direct channels
  • Set goals, objectives, and strategies for budgets, profit margins, and direct-sales performance
  • Oversee regional online sales channels
  • Establish the foundations for Cardo subsidiaries in the assigned region
  • Recruit, onboard, and train sales team members within business needs and budget
  • Manage regional forecasts by product mix and revenue
  • Create sales procedures and methodologies aligned with company objectives
  • Partner with the VP Global Sales on global and local initiatives
  • Report to the VP Global Sales

Requirements

  • Ten years of demonstrated sales success, including progression to Director level
  • At least two significant sales or business roles across the EMEA region
  • Experience in international global corporations, with the ability to communicate effectively with colleagues, employees, and customers across diverse EMEA and global markets
  • Proven ability to develop strategic and business plans
  • Strong understanding of channel-partner business models, programs, pricing, and marketing, with a track record of recruiting new channel partners
  • Willingness to travel extensively throughout the region as needed
  • Strong knowledge of sales strategy and execution
  • Excellent organizational and leadership capabilities
  • Excellent communication, interpersonal, and presentation skills
  • Exceptional analytical and problem-solving skills
  • Self-motivated with a proactive approach
  • BSc or BA in business administration or a relevant field; MSc or MA preferred
  • Fluent English is required; additional languages are advantageous

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