Aragorn AI is an HR technology and B2B SaaS company founded in 2021 that helps People Operations and Corporate IT teams automate employee-data integrations. Its no-code platform collects information from APIs, EDI, webhooks, and file feeds, then synchronizes it with HR, recruiting, benefits, payroll, and IT systems through pre-built connectors, AI-assisted data mapping, real-time updates, and automated error handling. Aragorn AI focuses on secure, auditable integrations and faster deployment for organizations seeking to reduce manual work, consulting costs, and operational overhead.
Remote Director of Product Marketing at Aragorn AI
Lead product marketing for Aragorn AI’s HR people-data platform, shaping positioning and demand generation. Build customer proof, campaigns, and go-to-market programs for Integration, Analytics, and Agentic Studios.
Description
- Lead and manage Aragorn’s product marketing function
- Shape positioning and messaging for HRIS, People Systems, People Analytics, HR Operations, and CHRO audiences
- Produce customer stories, point-of-view content, webinars, guides, product narratives, landing pages, sales collateral, and campaigns
- Speak with customers and prospects to uncover their challenges, buying drivers, alternatives, and triggers
- Lead go-to-market programs for new products, capabilities, integrations, and use cases
- Collaborate with Demand Generation to test messaging, personas, offers, and campaigns that create qualified conversations
- Equip Sales with customer stories, proof points, competitive messaging, presentations, and sales collateral
- Convert customer outcomes into case studies, measurable proof points, references, and reusable sales assets
- Research markets and competitors across HR analytics, integration platforms, HCM providers, AI tools, and existing alternatives
- Develop event and webinar narratives, content, and follow-up programs
- Manage Aragorn’s website and outward-facing digital story
- Partner closely with the CEO, Product, Sales, and Demand Generation teams
- During the first 90 days, learn the customer base and ICP, refine positioning for the three Studios, establish content and campaign rhythms, expand customer proof, and launch go-to-market experiments
- Improve qualified pipeline, conversion, customer proof, market positioning, and product launch velocity
Requirements
- At least five years of B2B SaaS marketing experience, including substantial product marketing work
- Background marketing complex enterprise software
- Experience in HR technology, People Analytics, HCM, data or integration infrastructure, analytics, or enterprise AI is strongly preferred
- Experience marketing to HR technology, HRIS, People Analytics, People Operations, or CHRO audiences is advantageous
- Demonstrated ability to turn technical products into clear, compelling business narratives
- Outstanding writing and storytelling ability, with a willingness to create content personally
- Experience collaborating directly with founders, sales teams, customers, and product teams
- Comfort conducting customer interviews and translating conversations into positioning, content, and market insight
- Experience launching products or categories without an established playbook
- Strong understanding of how product marketing contributes to pipeline and revenue
- Ability to work with high ownership, pace, and ambiguity in an early-stage company