Verndale
Verndale
201 – 500 Employees
B2BMarketing
Verndale is a digital marketing and technology firm serving organizations with marketing automation, analytics, website optimization, and account-based marketing support. Its work spans the systems and strategies that help B2B teams manage campaigns, understand audience behavior, improve digital experiences, and connect marketing activity with business outcomes. The company works across a broad marketing technology landscape, including platforms and integrations such as Pardot, Dreamdata, CrazyEgg, SalesLoft, and LinkedIn.

Remote Copywriter and Content Strategist

AI-focused copywriter developing email, SMS, landing-page, and advertising campaigns for Homestead Studio’s eCommerce clients. Uses conversion strategy, customer insights, and AI workflows to improve marketing performance.

Description

  • Collaborate with account strategists and clients on monthly email marketing strategy for assigned accounts
  • Own copywriting and content strategy deliverables, including monthly content calendar planning
  • Write email campaigns, automated emails, and SMS content
  • Create landing-page and advertising copy for acquisition initiatives
  • Analyze performance data and platform insights to refine messaging and recommend next steps
  • Maintain both speed and quality amid tight deadlines, changing priorities, delayed client feedback, and last-minute changes
  • Plan and manage daily workloads across assigned accounts
  • Apply independent judgment to plan deliverables, guide messaging, and develop recommendations
  • Evaluate briefs and help define messaging direction
  • Guide strategists, designers, and clients with clear copy and content recommendations
  • Coordinate with account managers, designers, and strategists
  • Proofread assets for grammar, spelling, punctuation, and compliance with client brand guidelines
  • Organize creative files and content calendars
  • Monitor industry trends, testing methods, and opportunities to improve campaign performance
  • Collaborate with the copy team on departmental goals and knowledge sharing
  • Support client onboarding activities
  • Apply AI across research, ideation, drafting, iteration, and refinement of marketing deliverables

Requirements

  • At least 3 years of copywriting experience in eCommerce, digital marketing, or a related field
  • Portfolio demonstrating email, SMS, landing-page, paid advertising, and other marketing copy
  • Experience creating copy for both customer acquisition and retention
  • Advanced editing ability and exceptional attention to detail
  • Advanced proficiency with AI tools such as ChatGPT, Claude, Gemini, or comparable platforms
  • Ability to write effective prompts, critically assess AI-generated content, and refine it for brand voice, performance, and quality
  • Ability to maintain quality while working quickly across multiple priorities
  • Excellent communication, collaboration, and organizational abilities
  • Strong knowledge of customer psychology and direct-response marketing
  • Previous eCommerce experience is required
  • Availability during standard business hours, 9:00 a.m. to 5:00 p.m., in the ET, CT, MT, or PT time zones
  • Maintain all applicable copywriting and marketing certifications

Benefits

  • Fully remote work
  • Affirmative action and equal opportunity employer
  • Reasonable accommodation for individuals with disabilities

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