Manhattan WMOS Engineer
ShyftLabs
Support Manhattan WMOS implementations and operations as a WMS Engineer at ShyftLabs. ShyftLabs builds data products and digital solutions for Fortune 500 companies.
Open
Australian Ethical Investment is a superannuation and investment fund manager focused on responsible investing. Since 1986, it has directed capital toward well-managed companies working in ways that support environmental sustainability and positive social outcomes, while excluding activities considered unnecessarily harmful. The company’s work combines financial management with a broader focus on using investment to contribute to positive change, serving more than 130,000 investors and managing $10.44 billion in assets according to the supplied profile.
Performance Marketing Specialist - Sydney Hybrid
Lead paid acquisition across Google Ads, Meta Ads and other digital channels for Australian Ethical’s superannuation and investment products. Use campaign optimisation, performance analysis and automation to drive measurable growth.
Description
- Develop and optimise paid acquisition strategies across Google Ads, Meta Ads and other digital channels
- Align paid media activity with commercial, audience, brand and acquisition objectives
- Coordinate with the media agency on campaign setup, targeting, bidding, creative testing, channel allocation and optimisation priorities
- Evaluate campaign results, budget pacing and key metrics to improve conversion, acquisition growth and return on media investment
- Create, assess and refine advertising and SEM copy
- Set creative direction that is compelling, compliant and focused on campaign objectives
- Assess performance using CPC, CPL, CPA, ROI and full-funnel conversion metrics
- Manage dashboards and recurring reports to inform commercial decisions
- Apply platform automation and AI capabilities, including Google Performance Max, Smart Bidding, Meta Advantage+ and AI tools for creative testing, analysis and reporting
- Collaborate with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to strengthen tracking, landing-page conversion and compliant campaign execution
Requirements
- At least three years of performance marketing experience spanning Google Ads and Meta Ads
- Strong understanding of campaign strategy, optimisation levers, performance metrics and effective agency delivery
- Proven ability to report on, analyse and interpret campaign data to improve performance and ROI
- Hands-on experience with GA4, Google Tag Manager and dashboarding platforms such as Looker Studio or Supermetrics
- Demonstrated success optimising bids, audience segments and creative A/B tests while making real-time performance decisions
- Experience applying AI tools and platform automation to increase efficiency, scale testing and support analysis
- Experience developing or owning paid media strategy and managing external media agencies or partners is highly regarded
- B2C performance marketing experience in financial services is highly regarded
- Exposure to programmatic advertising, native content or emerging platforms is highly regarded
- The successful candidate will undergo background checks
- Recruitment agency applications or approaches will not be accepted
Benefits
- Competitive salary with short-term and long-term incentive opportunities
- Access to an Employee Share Plan
- Hybrid working arrangements
- Wellbeing program providing an additional four days of leave each year
- Birthday leave
- Purpose-aligned volunteer days
- 20 days of paid annual leave
- Three additional paid annual leave days between Christmas and New Year
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