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FYUL
FYUL
1,001 – 5,000 Employees
B2BeCommerceManufacturing
FYUL is the company created through the merger of Printful and Printify, combining on-demand manufacturing with the technology needed to build and manage merchandise businesses. Its platform supports independent creators and established brands as they design, produce, and sell custom products worldwide, while providing end-to-end fulfillment and merchandise solutions for eCommerce. Through a house of brands that includes Snow Commerce, FYUL also helps businesses develop and deliver branded merchandise experiences at scale.
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Company Jobs

Organic Marketing Strategist, Email (Hybrid)

Own email, SMS, and organic social strategy for Snow Commerce’s global eCommerce brands. Lead automation, audience segmentation, promotions, analytics, client reporting, and campaign delivery.

USUnited StatesOHOhioHybridFull-timeMiddleSeniorEnglish RequiredMarketing

Description

  • Create organic marketing strategies that increase traffic and eCommerce revenue for assigned client accounts
  • Guide quarterly organic marketing planning for clients
  • Manage campaign tasks and timelines in partnership with the Design team
  • Plan and deliver campaigns through email, SMS, organic social media, and other assigned channels
  • Build, refine, and maintain email and SMS automation programs
  • Apply audience segmentation to strengthen performance and deliverability
  • Partner with Design on responsive email templates and more complex creative requirements
  • Develop email and SMS messaging along with straightforward image and video assets
  • Coordinate organic social publishing and create social content for clients
  • Review marketing assets internally and secure client approval where needed
  • Create promotional discount plans with the Growth Strategy team
  • Configure and launch promotion codes
  • Update homepage banners on assigned client Shopify stores
  • Track performance weekly and prepare monthly, quarterly, and special reports
  • Share reporting with clients and respond to questions about performance
  • Evaluate data from email platforms, Google Analytics, Shopify, and other sources
  • Track competitors’ organic marketing activity
  • Keep current through research and training on digital marketing practices and industry developments
  • Share relevant industry updates and best practices with clients and internal teams
  • Build effective communication routines with colleagues and clients

Requirements

  • Bachelor’s degree in Marketing or a related discipline
  • Experience in eCommerce is advantageous
  • Agency background is advantageous
  • Proactive, independent learner who can teach themselves new skills when needed
  • Proficiency with analytics platforms such as Google Analytics
  • Collaborative team member with strong communication abilities
  • Able to build and sustain positive colleague and client relationships
  • English-language resume
  • Comfort working in a high-speed eCommerce retail setting

Benefits

  • Competitive compensation and benefits package
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Unlimited paid time off
  • 401(k) plan with company matching
  • Opportunities for personal and professional development
  • Energetic, collaborative workplace in Over-the-Rhine
  • Fast-paced eCommerce retail setting with opportunities to learn and grow while supporting major brands

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