UNICRED
UNICRED
201 – 500 Employees
BankingFintechInsurance
UNICRED is a Brazilian cooperative financial institution serving members through banking, insurance, and fintech services. Its offering includes credit, investments, insurance products, payment solutions, and digital banking through internet and mobile platforms. The organization combines cooperative principles with personalized financial services designed around the needs of its member community.

Mid-Level Paid Media BI Analyst (Remote - Brazil)

Join Unicred, a Brazilian financial cooperative, as a BI Analyst focused on paid media data. Analyze campaign performance, build dashboards, and generate insights that improve investment efficiency and business results.

Description

  • Perform rapid ad hoc analyses of paid media performance to answer business questions and guide optimization decisions.
  • Extract, combine, and process data from platforms including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and DV360.
  • Build and maintain paid media dashboards and reports centered on investment efficiency and business outcomes.
  • Track core campaign metrics to identify deviations, trends, and optimization opportunities.
  • Analyze budget allocation, cross-channel performance, and A/B tests involving creatives and audiences.
  • Protect media data quality and consistency by investigating discrepancies between advertising platforms and internal sources.
  • Document queries, data models, and metric definitions to support the team’s data governance practices.

Requirements

  • Strong SQL skills for extracting, processing, and joining data.
  • Prior experience analyzing paid media data and working with major advertising platforms.
  • Knowledge of digital performance and business metrics, including CPA, CAC, ROAS, LTV, and conversion funnels.
  • Experience using data visualization tools such as Power BI, Looker Studio, or Tableau.
  • Analytical judgment, responsiveness to business questions, and the ability to prioritize high-impact work.
  • Careful attention to detail and a critical approach to data quality.
  • Strong communication skills for explaining data-driven insights to non-technical teams.
  • Preferred: experience with Databricks.
  • Preferred: Python experience for data analysis.
  • Preferred: familiarity with GA4, Google Tag Manager, or attribution tools such as AppsFlyer.
  • Preferred: experience in financial institutions, cooperatives, or organizations with structured performance marketing operations.

Benefits

  • Meal and grocery assistance through a food allowance.
  • Monthly home-office and hybrid-work allowance.
  • Monthly reimbursement for daycare, preschool, or nanny expenses.
  • Transportation assistance through a mobility allowance.
  • Profit-sharing program (PPR).
  • Corporate life insurance.
  • Private pension plan with company matching contributions.
  • Health insurance for employees and dependents.
  • Dental insurance for employees and dependents.
  • English Pass digital English-learning platform.
  • Wellhub (Gympass) membership.
  • Zenklub access to psychologists and personal development content for employees and dependents.
  • Holiday gift basket.
  • Paid day off for your birthday.
  • Paid day off on your children’s birthdays.
  • Maternity leave of 180 days (six months).
  • Paternity leave of 20 days.

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