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New Frontier Immigration Law
New Frontier Immigration Law
11 – 50 Employees
B2CLegal
New Frontier Immigration Law is a U.S. immigration law firm helping individuals and families navigate the immigration system. Its legal services include family petitions, military parole in place, appeals, bond waivers, removal defense, and U and T visas. The firm develops case-specific legal strategies and assists clients pursuing immigration documentation, work permits, and Social Security cards. Its team brings more than 50 years of combined experience. This profile provides an overview of the firm's legal practice and team; it does not specify current job openings.
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Marketing Director

Lead demand generation, brand growth, and a $3–4 million budget for a humanitarian immigration law firm serving undocumented people in the United States. The role focuses on generating qualified leads and advancing the firm’s marketing strategy.

COColombia
$54,000 – $60,000 / year
RemoteFull-timeLeadEnglish RequiredSpanish RequiredChief Marketing Officer

Description

  • Set and execute marketing strategy to support monthly revenue goals of $1.5 million, or $18 million annually.
  • Manage a team of 3–5 marketing professionals.
  • Coordinate with the CEO, CFOO, Sales, and Operations leaders to align marketing spending with business goals.
  • Oversee and optimize an annual marketing budget of $3–4 million.
  • Track and analyze the full marketing funnel, connecting performance measures to revenue outcomes.
  • Prepare and present marketing dashboards and insights to the executive team.
  • Plan and oversee multi-channel campaigns targeting 4,000–6,000 qualified leads each month.
  • Use paid, organic, referral, and community strategies to broaden reach and engagement.
  • Manage campaign testing, audience segmentation, and automation to improve conversion and retention.
  • Build the firm’s brand identity and storytelling in humanitarian immigration law.
  • Maintain consistent brand messaging and strong creative work across digital and offline channels.
  • Direct thought leadership and community impact initiatives.
  • Manage and improve the firm’s marketing technology stack.

Requirements

  • Bilingual Spanish and English skills are required for authentic, inclusive communication.
  • At least 10 years of marketing experience, including 3–5 years in a director or senior leadership role.
  • A record of managing multi-million-dollar marketing budgets and achieving measurable growth.
  • Success in demand generation and brand development in a growth-oriented professional services or legal environment.
  • Strong analytical ability and skill in turning marketing data into actionable business insights.
  • Experience building and scaling teams, with an interest in coaching and developing talent.
  • HubSpot CRM and Marketing Hub experience is required.
  • Experience with Google Ads, GA4, and Meta Ads Manager.
  • Experience with Call Tracking Metrics for attribution and return on investment.
  • Experience with BirdEye for reviews and reputation management.
  • Proficiency with Microsoft Suite.
  • Experience with TikTok, Instagram, Facebook, YouTube, and LinkedIn.

Benefits

  • Paid time off and paid holidays.

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