Ford Motor Company
Ford Motor Company
Ford Motor Company is a United States-based automotive manufacturer with a history dating to 1903. In addition to developing and producing vehicles, the company is expanding its focus across mobility services, digital experiences, and software. Ford’s work also includes sustainability efforts and environmental targets, reflecting an approach that connects transportation, innovation, community impact, and responsible business practices.

Marketing and Brand Manager, Ford Energy (Hybrid)

Build Ford Energy’s B2B marketing function for its battery energy storage systems business. Turn technical products into compelling demand-generation campaigns, sales tools, and pipeline growth.

Description

  • Build Ford Energy’s marketing function from the ground up
  • Translate technical specifications with engineering and product teams into value propositions, marketing collateral, and sales tools
  • Plan and deliver targeted outreach, direct marketing, and digital demand-generation campaigns
  • Partner with the Ford Energy sales team to strengthen the pipeline
  • Select and manage trade shows and industry association activities
  • Own customer-facing channels, including web content, social media, newsletters, paid advertising, and in-person experiences
  • Align marketing channels with the broader communications strategy
  • Define baseline and target metrics for awareness, engagement, and conversion
  • Monitor marketing performance and discontinue activities that are not effective
  • Work four days per week in Dearborn, Michigan

Requirements

  • Bachelor’s degree in marketing, business, engineering, or a related field, or equivalent experience
  • Five to seven years of B2B marketing experience in energy, industrial, infrastructure, or technical hardware or software products
  • Two to three years of management experience
  • Experience developing positioning, collateral, and sales tools for technical products
  • Experience delivering campaigns and programs end to end with small teams and limited budgets
  • Strong writing ability for complex technical and regulatory subjects
  • Experience with BESS, renewables, EV charging, or grid-adjacent sectors is advantageous
  • Ability to automate processes with AI
  • Experience using CRM platforms such as Salesforce
  • Legal authorization to work in the United States
  • Visa sponsorship is not available

Benefits

  • Performance-based bonuses
  • Ford vehicle discounts
  • Immediate medical, dental, vision, and prescription drug coverage
  • Flexible family care days
  • Paid parental leave
  • New-parent ramp-up programs
  • Subsidized backup child care
  • Adoption and surrogacy expense reimbursement
  • Fertility treatments
  • Vehicle discount programs for employees and family members, plus management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • Generous paid-holiday schedule, including the week between Christmas and New Year’s Day
  • Paid time off
  • Option to purchase additional vacation time
  • Opportunity to help shape Ford Energy’s energy strategy

Related Jobs