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Wingstop UAE
Wingstop UAE
51 – 200 Employees
B2CFood & Beverage
Wingstop UAE brings the Dallas-origin chicken wing chain to the United Arab Emirates through its local franchise operation. Across multiple outlets, the quick-service restaurant serves fresh wings with signature sauces and seasoned fries, building its menu around bold, consistent flavors. The business is part of Wingstop’s global franchise network and expansion, with a local presence in the UAE food and beverage sector.
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Local Marketing Manager, Mountain-West

Lead field marketing across Wingstop’s Mountain-West markets, using local campaigns, partnerships, and market planning to support restaurant growth. The role spans new openings, sales growth initiatives, and collaboration with restaurant operations and brand teams.

USUnited StatesTXTexasRemoteFull-timeMiddleSeniorEnglish RequiredMarketing

Description

  • Lead annual marketing plans for Mountain-West markets and restaurants.
  • Track local demographics, restaurant trade areas, traffic drivers, competitors, cultural dynamics, and community needs.
  • Analyze sales, transactions, channel, media, consumer, competitive, and restaurant-level data to identify challenges and growth opportunities.
  • Work with operations leaders and brand partners to set market goals and coordinated action plans.
  • Direct marketing resources and investment toward opportunities with strong impact, operational readiness, and strategic fit.
  • Adapt national campaigns for regional markets with locally relevant, operationally practical plans.
  • Create local programs across media, community engagement, cultural events, partnerships, influencers, catering, promotions, and store marketing.
  • Coordinate local media support for existing restaurants and new openings, then assess and improve results.
  • Guide brand partners on market strategy, local investment, and long-term growth.
  • Build relationships with brand partners, field operations leaders, community organizations, and local stakeholders.
  • Identify, assess, negotiate, and manage local partnerships and sponsorships.
  • Coordinate and track new restaurant openings, including market entry, media plans, grand openings, pre-opening awareness, on-site support, and ongoing marketing.
  • Develop plans to improve underperforming markets and priority restaurants.
  • Coordinate with operations, media, delivery, consumer insights, development, finance, digital, CRM, brand, communications, and restaurant technology teams.
  • Prepare updates, business reviews, and presentations on sales, marketing activity, business impact, lessons, risks, and recommended actions.
  • Run test-and-learn initiatives and expand successful local programs.
  • Visit markets and restaurants to observe execution, engage with communities, and identify opportunities.
  • Uphold Wingstop brand standards and marketing principles while tailoring plans to local needs.

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related field, or an equivalent combination of education and relevant experience.
  • Strong interpersonal and relationship-building abilities.
  • At least five years of progressive experience in marketing, field marketing, or a closely related area.
  • Quick-service restaurant marketing experience; restaurant, retail, or brand partner-operated system experience is preferred.
  • Self-directed approach and ability to work effectively in a fast-paced, ambiguous setting.
  • Strong analytical ability, including interpreting business performance, consumer insights, media results, and market data.
  • Advanced Microsoft Excel and PowerPoint skills.
  • Experience using Power BI or similar reporting and data visualization tools.
  • Strong presentation, facilitation, negotiation, and written communication skills.
  • Experience planning and negotiating sponsorships, including agreements, activation, relationship management, and impact assessment.
  • Able to travel up to 60% within the Mountain-West, including overnight trips.
  • Able to work occasional nonstandard hours, including nights and weekends.
  • Able to work in busy restaurant and kitchen settings and perform on-site tasks such as walking, standing, lifting, and bending.
  • Able to work indoors and outdoors in varying temperatures and around food, common allergens, industrial equipment, and commercial cleaning products; use required PPE where applicable.
  • Must live in or be willing to relocate to the assigned Mountain-West market.

Benefits

  • Unlimited paid time off for exempt employees.
  • One paid volunteer day of your choice.
  • Competitive bonus plan for eligible roles.
  • Team member stock purchase plan.
  • Health savings account or flexible spending account options.
  • 401(k) match: dollar-for-dollar on the first 3% contributed, then 50 cents per dollar on the next 2%, for team member contributions up to 5% of eligible compensation.
  • Medical, dental, and vision coverage.
  • Company-provided basic life and accidental death and dismemberment insurance.
  • Pet insurance.
  • Education assistance.
  • Wellness reimbursement program.
  • Paid maternity and paternity leave.
  • Lunch provided in the office every Tuesday and Thursday.
  • Discount on Wingstop gift cards.
  • On-site game room.

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