Salesforce
Salesforce
Salesforce develops cloud-based software centered on a customer relationship management platform that brings company data and teams together through an integrated, AI-driven system. Its products support sales, customer service, and marketing workflows, with solutions designed for businesses ranging from small and medium-sized enterprises to larger organizations. Salesforce also provides industry-focused tools, Trailhead learning resources, and AppExchange apps that extend the capabilities of its CRM platform.

Lead Developer Advocate

Lead developer advocacy for Salesforce across APAC, creating AI, data, and platform demos for developers. Drive flagship events, technical programs, and Trailblazer community engagement.

Description

  • Create reusable technical content, reference applications, and demos for AIforce, Agentforce, Data Cloud, and Salesforce Platform.
  • Partner with Architect Evangelists on regional programs, campaigns, and hands-on activities.
  • Tailor global advocacy campaigns for APAC markets.
  • Lead technical workstreams for major events, including World Tours, TDX, and Dreamforce.
  • Develop engagement formats for audiences of 1,000 or more, using gamification and interactive coding.
  • Set content strategy and develop assets for Journey to Salesforce (J2S).
  • Delegate component development while overseeing final testing and quality assurance.
  • Spot gaps between products, markets, and developer needs, and share findings with product and engineering teams.
  • Bring Trailblazer and developer perspectives to strategic marketing discussions.
  • Coach colleagues, community leaders, and external presenters in delivering technical content.
  • Support the development and success of Community Group Leaders and MVPs.
  • Travel throughout APAC to connect with developers and community members.

Requirements

  • At least 8 years of experience implementing solutions on the Salesforce Platform.
  • Architect-level design capability.
  • Recognized expertise across Salesforce products and a track record of building prototypes that connect multiple products.
  • Relevant certifications or equivalent practical experience.
  • Expertise in web applications, JavaScript, HTML, CSS, Apex, and APIs.
  • Practical curiosity about AIforce, Agentforce, and Data Cloud.
  • Strong presentation, interpersonal, and communication skills.
  • Ability to make complex concepts accessible.
  • Ability to influence regional stakeholders without direct authority.
  • Experience coaching and mentoring others.
  • Demonstrated success improving code and content quality.
  • Understanding of changing content consumption and experience-sharing approaches.
  • Strategic thinking, problem-solving, and analytical skills.
  • Ability to work both independently and collaboratively.
  • Willingness to travel up to 30%.

Benefits

  • Salesforce benefits and resources to support balance and wellbeing.
  • AI agents designed to help employees increase their impact.
  • Equal opportunity and non-discrimination workplace policy.
  • Reasonable accommodations during the application or recruiting process.

Related Jobs

Faros

Lead Frontend Software Engineer at Faros

Faros
51 – 200 Employees
Artificial IntelligenceB2BSaaS

Lead frontend development for Faros’s engineering intelligence platform, helping teams understand AI’s effect on software delivery. Build scalable React interfaces, improve performance, and mentor frontend engineers.

Open
Claroty

Backend Software Engineer, AI Platform at Claroty (Israel, Hybrid)

Claroty

Build Python and LLM-based backend systems for Claroty’s cyber-physical security platform. Bring production AI capabilities to cloud and on-premises cybersecurity environments.

Open
NVIDIA

Senior Software Engineer, Switch and GPU Firmware Verification

NVIDIA

Verify firmware for NVIDIA’s next-generation networking switches and GPUs, building C++ and Python processes for pre- and post-silicon development. Work with teams in Tel Aviv and Raanana on products for cloud, high-performance computing, and storage.

Open