Legends
Legends
Legends is a sports and entertainment company that helps clients design and deliver high-quality experiences across planning, sales, partnerships, hospitality, and merchandise. Its work combines consulting, marketing, and operational expertise for venues, brands, and other organizations in the sector. Legends also collaborates with partners such as ASM Global on initiatives including retail and stadium consulting, supporting tailored solutions across the sports and entertainment landscape.

Senior SEO Specialist

Lead SEO strategy, performance, and automation across key markets and complex initiatives for Legends’ sports and gaming marketing business. Use data and AI-enabled workflows to identify opportunities and guide portfolio-wide improvements.

Description

  • Lead SEO performance across key markets and complex initiatives
  • Develop long-term SEO roadmaps and identify opportunities for growth
  • Set SEO priorities in line with broader business goals
  • Turn complex data and competitor research into strategic actions
  • Spot trends, anticipate challenges, and shape SEO priorities across markets and teams
  • Expand the use of AI and automation in SEO workflows
  • Build, test, and implement scalable automation, including SEO quality assurance
  • Analyze changes across the portfolio
  • Turn analysis into strategic recommendations
  • Work across teams to deliver measurable improvements
  • Improve existing processes through continuous review
  • Share expertise to help colleagues adopt efficient, scalable practices
  • Report to the Head of SEO

Requirements

  • Extensive SEO experience, especially in on-page optimization
  • Strong technical SEO knowledge
  • Experience creating strategies that produce measurable gains on large, complex websites
  • Advanced analytical ability
  • Experience analyzing complex datasets, spotting trends, and turning insights into strategic recommendations
  • Experience finding opportunities for AI and automation, testing solutions, and improving workflows
  • Ability to independently lead complex SEO initiatives
  • Ability to rank opportunities by likely impact and effort
  • Ability to achieve measurable results while managing cross-functional dependencies
  • Strong communication and stakeholder management skills
  • Ability to explain complex analysis clearly, question assumptions, and influence decisions with evidence-based recommendations
  • Strategic judgment, independence, and adaptability when solving ambiguous problems
  • Willingness to experiment with AI and automation; prior AI expertise is not required

Benefits

  • Development opportunities at every level
  • Flexible working arrangements tailored to support work-life balance
  • Annual discretionary bonus
  • Paid annual leave
  • Office closure between Christmas and New Year, giving employees a holiday break without using annual leave
  • Global Legends events
  • A broad range of benefits and perks worldwide
  • Country-specific benefits offered through the Talent Partner

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