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ablefy
ablefy
51 – 200 Employees
ConsultingeCommerceMarketing
ablefy is a SaaS company that helps entrepreneurs build and operate digital businesses from one platform. Its tools support the creation, management, and growth of digital products, online courses, memberships, tickets, and digital services, with a focus on enabling online sales and customer engagement.
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Head of Marketing in Berlin (On-Site)

Lead marketing at ablefy, a platform for selling digital products, with responsibility for demand generation, product launches, lifecycle marketing, brand, and events.

DEGermanyOn-siteFull-timeLeadGerman RequiredEnglish RequiredChief Marketing Officer
Go

Description

  • Set the strategic direction for a three-person marketing team while remaining actively involved in daily execution
  • Own the performance strategy for Meta and Google Ads, including management of the external paid media agency
  • Create and operate a content engine centered on SEO and Generative Engine Optimization
  • Build YouTube and video formats into durable marketing channels
  • Plan and deliver go-to-market strategies for product launches from start to finish
  • Develop and improve email marketing, nurturing, and onboarding automations for long-tail accounts
  • Partner with the CSM team to strengthen and expand customer segments
  • Shape and execute the event strategy across industry conferences and smaller event series
  • Oversee Instagram and other social media channels
  • Sharpen the company’s messaging, positioning, and tone of voice
  • Create AI infrastructure that enables scalable content production
  • Improve website content for both traditional search engines and AI engines
  • Run paid Meta campaigns in collaboration with the internal team and agency
  • Build Google Ads into a scalable performance marketing channel
  • Improve email nurturing and onboarding funnels

Requirements

  • Background in B2B SaaS or fintech and a growth-oriented approach
  • Experience as a marketing generalist who can combine strategic leadership with hands-on delivery
  • Receptiveness to feedback, close leadership, and early-stage sparring, with the ability to iterate quickly
  • Strong working knowledge of AI tools, prompting, content creation, and workflow design
  • Ability to hold external paid media agencies accountable through clear KPI management
  • Capability to personally deliver content, social media, and lifecycle marketing work
  • Fluency in both German and English

Benefits

  • 30 days of annual leave
  • Access to major events and prominent creator-economy figures across the DACH region
  • Personal coaching and opportunities for professional development
  • Free BVG public transport pass
  • Employee discounts for fitness, shopping, and other services
  • Company pension plan with an employer contribution of up to 30%
  • Competitive, performance-based compensation with no stated cap

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