ablefy
ablefy
ablefy — tadbirkorlarga raqamli biznesni yagona platforma orqali yaratish va boshqarishda yordam beradigan SaaS kompaniyasi. Uning vositalari raqamli mahsulotlar, onlayn kurslar, a’zoliklar, chiptalar va raqamli xizmatlarni yaratish, boshqarish hamda rivojlantirishni qo‘llab-quvvatlaydi. Kompaniya onlayn savdo va mijozlar bilan o‘zaro aloqani rivojlantirishga e’tibor qaratadi.

Head of Marketing in Berlin (On-Site)

Lead marketing at ablefy, a platform for selling digital products, with responsibility for demand generation, product launches, lifecycle marketing, brand, and events.

Tavsif

  • Set the strategic direction for a three-person marketing team while remaining actively involved in daily execution
  • Own the performance strategy for Meta and Google Ads, including management of the external paid media agency
  • Create and operate a content engine centered on SEO and Generative Engine Optimization
  • Build YouTube and video formats into durable marketing channels
  • Plan and deliver go-to-market strategies for product launches from start to finish
  • Develop and improve email marketing, nurturing, and onboarding automations for long-tail accounts
  • Partner with the CSM team to strengthen and expand customer segments
  • Shape and execute the event strategy across industry conferences and smaller event series
  • Oversee Instagram and other social media channels
  • Sharpen the company’s messaging, positioning, and tone of voice
  • Create AI infrastructure that enables scalable content production
  • Improve website content for both traditional search engines and AI engines
  • Run paid Meta campaigns in collaboration with the internal team and agency
  • Build Google Ads into a scalable performance marketing channel
  • Improve email nurturing and onboarding funnels

Talablar

  • Background in B2B SaaS or fintech and a growth-oriented approach
  • Experience as a marketing generalist who can combine strategic leadership with hands-on delivery
  • Receptiveness to feedback, close leadership, and early-stage sparring, with the ability to iterate quickly
  • Strong working knowledge of AI tools, prompting, content creation, and workflow design
  • Ability to hold external paid media agencies accountable through clear KPI management
  • Capability to personally deliver content, social media, and lifecycle marketing work
  • Fluency in both German and English

Imtiyozlar

  • 30 days of annual leave
  • Access to major events and prominent creator-economy figures across the DACH region
  • Personal coaching and opportunities for professional development
  • Free BVG public transport pass
  • Employee discounts for fitness, shopping, and other services
  • Company pension plan with an employer contribution of up to 30%
  • Competitive, performance-based compensation with no stated cap

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