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GE HealthCare develops medical technologies and integrated solutions for precision care. As a standalone healthcare technology company, it works across medical imaging, ultrasound, and healthcare IT to support clinicians, improve hospital efficiency, and enable more precise therapies. Its substantial research and development focus supports ongoing advances in diagnostic and treatment technologies, making GE HealthCare a relevant destination for professionals working in healthcare, medical technology, and related pharmaceutical fields.
Digital Marketing Manager, Contrast Media Portfolio (Remote)
Lead data-driven, compliant digital marketing for GE HealthCare’s Contrast Media Portfolio. Manage marketing technology, analytics, demand generation, and customer engagement across digital channels.
Description
- Create and deliver targeted digital campaigns that advance portfolio priorities, engage customers, generate leads, and support revenue growth.
- Plan segmented, personalized outreach across paid search, retargeting, programmatic and display advertising, email, social media, content marketing, and related channels.
- Own and improve the digital marketing technology ecosystem, including CRM, marketing automation, content and asset management, analytics, advertising, and AI-enabled tools.
- Strengthen platform integration, data movement, governance, usability, and stakeholder adoption.
- Oversee the Contrast Media Portfolio’s digital presence across websites, social channels, email programs, digital advertising, and other customer touchpoints.
- Ensure digital experiences reflect portfolio strategy, brand requirements, customer expectations, and channel best practices.
- Convert business goals into coordinated digital campaign plans in partnership with Brand Management and Marketing Communications.
- Establish and track performance measures such as traffic, engagement, conversion, lead progression, cost per conversion, and customer journey outcomes.
- Apply dashboards, A/B testing, contact management, and campaign analytics to generate insights and improve marketing investment.
- Work with Sales and commercial stakeholders to coordinate lead management and demand-generation programs.
- Support lead capture, routing, nurturing, follow-up, and feedback workflows.
- Maintain compliance with data privacy obligations, industry standards, GE HealthCare policies, and promotional review requirements.
- Contribute creative direction and content recommendations for campaigns, product launches, and events.
- Coordinate with cross-functional stakeholders and external agencies.
- Serve as a digital marketing resource for colleagues with less experience in the discipline.
- Potentially manage small to medium-sized projects with defined risks and resource needs.
Requirements
- Bachelor’s degree in marketing, communications, business, data analytics, computer science, or a related discipline.
- At least seven years of experience in digital marketing, marketing operations, revenue marketing, marketing automation, digital customer marketing, or a comparable field.
- Healthcare or pharmaceutical industry experience is preferred.
- Demonstrated success managing and supporting multichannel campaigns from planning through execution, measurement, and optimization.
- Practical experience using CRM, marketing automation, analytics, or comparable marketing technology.
- Strong organizational, communication, analytical, project management, and problem-solving abilities.
- Knowledge of regulated promotional settings, digital privacy, consent, and compliant marketing practices is preferred.
- Experience with Salesforce, Marketo, Adobe Experience Cloud, Power BI, Tableau, HubSpot, Eloqua, Knak, or similar platforms is preferred.
- Understanding of AI-enabled tools for personalization, campaign optimization, workflow improvement, predictive insights, and real-time data analysis.
- Experience connecting and integrating digital tools and platforms.
- Ability to track, evaluate, and communicate digital marketing results.
- Exceptional project management, budgeting, prioritization, and organizational skills.
- Excellent written and verbal communication, negotiation, influencing, and problem-solving skills.
- Sound judgment and the ability to recommend solutions beyond standard parameters.
- Legal authorization to work in the United States.
- GE HealthCare does not sponsor employment visas.
Benefits
- Performance-based incentive compensation may include cash bonuses and/or long-term incentives.
- Medical, dental, and vision coverage.
- Paid time off.
- 401(k) plan with opportunities for employee and company contributions.
- Life, disability, and accident insurance.
- Tuition reimbursement.
- Professional development opportunities.
- Competitive compensation.
- Drug screening where applicable.
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