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GE HealthCare
GE HealthCare
H1B vizasi homiysiFarmatsevtika mahsulotlariSog‘liqni saqlashTibbiy texnologiya
GE HealthCare aniq tibbiy yordam uchun tibbiy texnologiyalar va kompleks yechimlarni ishlab chiqadi. Mustaqil sog‘liqni saqlash texnologiyalari kompaniyasi sifatida u tibbiy tasvirlash, ultratovush va sog‘liqni saqlash sohasidagi axborot texnologiyalari yo‘nalishlarida faoliyat yuritib, klinitsistlarni qo‘llab-quvvatlaydi, shifoxonalar samaradorligini oshiradi va aniqroq davolash usullarini joriy etishga yordam beradi. Kompaniyaning keng ko‘lamli tadqiqot va ishlanmalarga yo‘naltirilgan faoliyati diagnostika hamda davolash texnologiyalarining uzluksiz rivojlanishini qo‘llab-quvvatlaydi. Shu sababli GE HealthCare sog‘liqni saqlash, tibbiy texnologiyalar va farmatsevtika bilan bog‘liq sohalarda faoliyat yurituvchi mutaxassislar uchun munosib ish joyi hisoblanadi.
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Digital Marketing Manager, Contrast Media Portfolio (Remote)

Lead data-driven, compliant digital marketing for GE HealthCare’s Contrast Media Portfolio. Manage marketing technology, analytics, demand generation, and customer engagement across digital channels.

USAmerika Qo‘shma Shtatlari
108 000 $ – 162 000 $ / yil
MasofaviyTo‘liq stavkaSeniorYetakchiTalab Qilinadigan Til: inglizchaRaqamli marketing
BulutTableau

Tavsif

  • Create and deliver targeted digital campaigns that advance portfolio priorities, engage customers, generate leads, and support revenue growth.
  • Plan segmented, personalized outreach across paid search, retargeting, programmatic and display advertising, email, social media, content marketing, and related channels.
  • Own and improve the digital marketing technology ecosystem, including CRM, marketing automation, content and asset management, analytics, advertising, and AI-enabled tools.
  • Strengthen platform integration, data movement, governance, usability, and stakeholder adoption.
  • Oversee the Contrast Media Portfolio’s digital presence across websites, social channels, email programs, digital advertising, and other customer touchpoints.
  • Ensure digital experiences reflect portfolio strategy, brand requirements, customer expectations, and channel best practices.
  • Convert business goals into coordinated digital campaign plans in partnership with Brand Management and Marketing Communications.
  • Establish and track performance measures such as traffic, engagement, conversion, lead progression, cost per conversion, and customer journey outcomes.
  • Apply dashboards, A/B testing, contact management, and campaign analytics to generate insights and improve marketing investment.
  • Work with Sales and commercial stakeholders to coordinate lead management and demand-generation programs.
  • Support lead capture, routing, nurturing, follow-up, and feedback workflows.
  • Maintain compliance with data privacy obligations, industry standards, GE HealthCare policies, and promotional review requirements.
  • Contribute creative direction and content recommendations for campaigns, product launches, and events.
  • Coordinate with cross-functional stakeholders and external agencies.
  • Serve as a digital marketing resource for colleagues with less experience in the discipline.
  • Potentially manage small to medium-sized projects with defined risks and resource needs.

Talablar

  • Bachelor’s degree in marketing, communications, business, data analytics, computer science, or a related discipline.
  • At least seven years of experience in digital marketing, marketing operations, revenue marketing, marketing automation, digital customer marketing, or a comparable field.
  • Healthcare or pharmaceutical industry experience is preferred.
  • Demonstrated success managing and supporting multichannel campaigns from planning through execution, measurement, and optimization.
  • Practical experience using CRM, marketing automation, analytics, or comparable marketing technology.
  • Strong organizational, communication, analytical, project management, and problem-solving abilities.
  • Knowledge of regulated promotional settings, digital privacy, consent, and compliant marketing practices is preferred.
  • Experience with Salesforce, Marketo, Adobe Experience Cloud, Power BI, Tableau, HubSpot, Eloqua, Knak, or similar platforms is preferred.
  • Understanding of AI-enabled tools for personalization, campaign optimization, workflow improvement, predictive insights, and real-time data analysis.
  • Experience connecting and integrating digital tools and platforms.
  • Ability to track, evaluate, and communicate digital marketing results.
  • Exceptional project management, budgeting, prioritization, and organizational skills.
  • Excellent written and verbal communication, negotiation, influencing, and problem-solving skills.
  • Sound judgment and the ability to recommend solutions beyond standard parameters.
  • Legal authorization to work in the United States.
  • GE HealthCare does not sponsor employment visas.

Imtiyozlar

  • Performance-based incentive compensation may include cash bonuses and/or long-term incentives.
  • Medical, dental, and vision coverage.
  • Paid time off.
  • 401(k) plan with opportunities for employee and company contributions.
  • Life, disability, and accident insurance.
  • Tuition reimbursement.
  • Professional development opportunities.
  • Competitive compensation.
  • Drug screening where applicable.

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