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HP
HP
H1B Visa SponsorConsultingHardwareMarketing
HP is a global technology and hardware company serving consumers and businesses with computing, printing, imaging, and related products. Its portfolio includes laptops and desktops, professional and gaming workstations, monitors, accessories, 3D printing systems, and services such as Instant Ink, which automates ink delivery. HP also supports product recycling and sustainability initiatives, offering a broad range of solutions for work, creativity, and everyday home use.
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Creative Director, Consumer Print

Lead HP’s global Consumer and SMB Print creative strategy across brand campaigns, digital, retail, and e-commerce. Guide creative teams and agency partners to deliver distinctive work that supports brand growth and commercial performance.

USUnited StatesCACaliforniaWAWashington
$166,050 – $249,100 / year
On-siteFull-timeLeadEnglish RequiredArt Director

Description

  • Lead the creative direction for HP’s Consumer and SMB Print portfolio, spanning hardware, supplies, subscriptions, solutions, and digital services
  • Define the overarching creative strategy for consumer and SMB print
  • Turn consumer insights, cultural signals, and business priorities into distinctive creative platforms
  • Create ideas that reshape how consumers understand print and the ways it supports their lives and ambitions
  • Build differentiated creative expression for diverse markets and consumer touchpoints
  • Develop high-impact concepts that strengthen brand equity and deliver business results
  • Oversee integrated creative across advertising, digital, social, content, retail, and e-commerce
  • Set creative standards while guiding internal teams and external agencies
  • Shape creative for retail media, retailer content, product pages, promotions, and in-store experiences
  • Establish campaign effectiveness measurement and use results to refine future work
  • Evaluate AI and emerging creative technologies to increase quality, efficiency, and scale
  • Foster a high-performing and collaborative creative team culture
  • Lead succession planning, talent development, and recruitment
  • Develop productive relationships with agencies and other creative partners
  • Work cross-functionally with Brand, Insights, Strategy, Product Marketing, Performance, Media, and Sales
  • Collaborate with the Performance Marketing Senior Manager
  • Present creative strategies and work to senior leaders

Requirements

  • Substantial experience as a Creative Director, Executive Creative Director, or comparable senior creative leader
  • Demonstrated success developing distinctive work for consumer brands
  • Proven ability to deliver outstanding creative while managing budgets and resources effectively
  • Experience leading integrated campaigns across digital, social, and traditional media
  • Strong background managing creative agencies and multidisciplinary teams
  • Experience in direct-to-consumer, e-commerce, and/or retail environments
  • Exceptional conceptual and strategic creative abilities
  • Deep understanding of consumer behavior and cultural trends
  • Experience operating across multiple markets and geographies
  • Excellent communication, presentation, and influencing skills
  • Background in consumer technology, electronics, direct-to-consumer, e-commerce, or retail
  • Experience with a globally recognized consumer brand
  • Experience transforming creative organizations or operating models
  • Experience applying AI and emerging technologies to accelerate creative development
  • Bachelor’s degree in marketing or a related field is required
  • MBA or equivalent postgraduate qualification is strongly preferred

Benefits

  • Additional compensation may be available through bonus and/or equity for candidates in the United States
  • Travel of approximately 25%

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