Oxylabs.io
Oxylabs.io
201 – 500 Employees
ConsultingLogisticsMarketing
Oxylabs.io provides web scraping and data collection solutions for organizations that need reliable access to public web data at scale. Its offering includes residential, mobile, and datacenter proxies, along with AI- and ML-powered APIs and ready-to-use datasets for applications such as market research, SEO monitoring, e-commerce, cybersecurity, and brand protection. The company serves more than 3,500 clients and emphasizes efficient, compliant, and ethical data collection. Oxylabs.io’s global team works across consulting, marketing, and logistics-related use cases, with roles supporting the development and delivery of web data extraction products and services.

China Performance Marketing Manager (Remote)

Lead paid acquisition, SEO, and native-channel growth across China for a web data gathering solutions company. Own channel strategy, experimentation, localization, and measurable performance outcomes.

Description

  • Turn China market insight into a channel roadmap with defined performance targets
  • Own China paid search, including account structure, keywords, landing pages, budgets, bidding, and reporting
  • Launch and optimize campaigns across Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, and other China ad ecosystems
  • Work with design and content teams to create high-converting advertisements and landing pages
  • Set the China SEO strategy across topic clusters, landing-page plans, competitor gaps, and keyword priorities
  • Partner with the China Content Manager to deliver the SEO strategy and track results
  • Find technical and UX localization improvements that raise conversion rates and reduce funnel drop-off in China
  • Build and scale acquisition through Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC partnerships, and developer communities
  • Track competitor positioning, pricing approaches, channel mix, and messaging in China
  • Create competitor-informed playbooks tailored to the product and brand
  • Track regulatory and market developments that affect proxy and scraping usage and marketing feasibility
  • Work with Product and Development to improve the China user journey, including payments, onboarding, documentation endpoints, and tooling expectations
  • Coordinate with Sales and Customer Success on ICP targeting, lead quality, and user objections

Requirements

  • Thorough knowledge of China’s digital marketing ecosystem and native user-acquisition channels
  • Demonstrated success scaling performance marketing in China through paid search and/or other paid channels
  • At least three years of marketing experience in proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or a closely related technology area
  • Ability to create data-driven growth plans, run experiments, and optimize the full conversion funnel
  • Strong analytical capability, including KPI definition, performance reporting, and results-based decision-making
  • Fluent Mandarin and strong written and verbal working proficiency in English
  • Able to work independently in a fast-paced international environment
  • Experience with B2B SaaS and/or products for developers is desirable
  • Experience managing partnerships or affiliates in China is desirable
  • Understanding of Chinese internet policies and their effect on marketing and distribution is desirable

Benefits

  • Vacation allowance in line with the Labour Code
  • Extra vacation days after reaching a specified tenure
  • Access to online courses and training
  • Mental health applications
  • Workation opportunities
  • Fully remote work environment
  • Company-provided technology

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