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Oxylabs.io
Oxylabs.io
201 – 500 Angajați
ConsultanțăLogisticăMarketing
Oxylabs.io oferă soluții de web scraping și colectare de date pentru organizațiile care au nevoie de acces fiabil la date publice de pe web, la scară largă. Oferta sa include proxy-uri rezidențiale, mobile și de datacenter, precum și API-uri bazate pe inteligență artificială și învățare automată, alături de seturi de date gata de utilizare pentru aplicații precum cercetarea de piață, monitorizarea SEO, comerțul electronic, securitatea cibernetică și protejarea mărcilor. Compania deservește peste 3.500 de clienți și pune accent pe colectarea eficientă, conformă și etică a datelor. Echipa globală Oxylabs.io lucrează pentru cazuri de utilizare din domeniul consultanței, marketingului și logisticii, prin roluri care sprijină dezvoltarea și furnizarea de produse și servicii pentru extragerea datelor de pe web.
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Locurile de muncă ale companiei

China Performance Marketing Manager (Remote)

Lead paid acquisition, SEO, and native-channel growth across China for a web data gathering solutions company. Own channel strategy, experimentation, localization, and measurable performance outcomes.

CNChinaRemoteNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăLimbă Obligatorie: chinezăMarketing de performanță
Securitate cibernetică

Descriere

  • Turn China market insight into a channel roadmap with defined performance targets
  • Own China paid search, including account structure, keywords, landing pages, budgets, bidding, and reporting
  • Launch and optimize campaigns across Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, and other China ad ecosystems
  • Work with design and content teams to create high-converting advertisements and landing pages
  • Set the China SEO strategy across topic clusters, landing-page plans, competitor gaps, and keyword priorities
  • Partner with the China Content Manager to deliver the SEO strategy and track results
  • Find technical and UX localization improvements that raise conversion rates and reduce funnel drop-off in China
  • Build and scale acquisition through Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC partnerships, and developer communities
  • Track competitor positioning, pricing approaches, channel mix, and messaging in China
  • Create competitor-informed playbooks tailored to the product and brand
  • Track regulatory and market developments that affect proxy and scraping usage and marketing feasibility
  • Work with Product and Development to improve the China user journey, including payments, onboarding, documentation endpoints, and tooling expectations
  • Coordinate with Sales and Customer Success on ICP targeting, lead quality, and user objections

Cerințe

  • Thorough knowledge of China’s digital marketing ecosystem and native user-acquisition channels
  • Demonstrated success scaling performance marketing in China through paid search and/or other paid channels
  • At least three years of marketing experience in proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or a closely related technology area
  • Ability to create data-driven growth plans, run experiments, and optimize the full conversion funnel
  • Strong analytical capability, including KPI definition, performance reporting, and results-based decision-making
  • Fluent Mandarin and strong written and verbal working proficiency in English
  • Able to work independently in a fast-paced international environment
  • Experience with B2B SaaS and/or products for developers is desirable
  • Experience managing partnerships or affiliates in China is desirable
  • Understanding of Chinese internet policies and their effect on marketing and distribution is desirable

Beneficii

  • Vacation allowance in line with the Labour Code
  • Extra vacation days after reaching a specified tenure
  • Access to online courses and training
  • Mental health applications
  • Workation opportunities
  • Fully remote work environment
  • Company-provided technology

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