Oxylabs.io
Oxylabs.io
Oxylabs.io nodrošina tīmekļa datu ieguves un apkopošanas risinājumus organizācijām, kurām lielā apjomā nepieciešama uzticama piekļuve publiski pieejamiem tīmekļa datiem. Piedāvājumā ietilpst dzīvojamo tīklu, mobilo sakaru un datu centru starpniekserveri, kā arī mākslīgā intelekta un mašīnmācīšanās darbinātas API un lietošanai gatavas datu kopas, piemēram, tirgus izpētei, SEO uzraudzībai, e-komercijai, kiberdrošībai un zīmola aizsardzībai. Uzņēmumam ir vairāk nekā 3500 klientu, un tas uzsver efektīvu, prasībām atbilstošu un ētisku datu apkopošanu. Oxylabs.io globālā komanda strādā ar konsultāciju, mārketinga un loģistikas jomas lietošanas gadījumiem, kā arī atbalsta tīmekļa datu ieguves produktu un pakalpojumu izstrādi un nodrošināšanu.

China Performance Marketing Manager (Remote)

Lead paid acquisition, SEO, and native-channel growth across China for a web data gathering solutions company. Own channel strategy, experimentation, localization, and measurable performance outcomes.

Apraksts

  • Turn China market insight into a channel roadmap with defined performance targets
  • Own China paid search, including account structure, keywords, landing pages, budgets, bidding, and reporting
  • Launch and optimize campaigns across Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, and other China ad ecosystems
  • Work with design and content teams to create high-converting advertisements and landing pages
  • Set the China SEO strategy across topic clusters, landing-page plans, competitor gaps, and keyword priorities
  • Partner with the China Content Manager to deliver the SEO strategy and track results
  • Find technical and UX localization improvements that raise conversion rates and reduce funnel drop-off in China
  • Build and scale acquisition through Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC partnerships, and developer communities
  • Track competitor positioning, pricing approaches, channel mix, and messaging in China
  • Create competitor-informed playbooks tailored to the product and brand
  • Track regulatory and market developments that affect proxy and scraping usage and marketing feasibility
  • Work with Product and Development to improve the China user journey, including payments, onboarding, documentation endpoints, and tooling expectations
  • Coordinate with Sales and Customer Success on ICP targeting, lead quality, and user objections

Prasības

  • Thorough knowledge of China’s digital marketing ecosystem and native user-acquisition channels
  • Demonstrated success scaling performance marketing in China through paid search and/or other paid channels
  • At least three years of marketing experience in proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or a closely related technology area
  • Ability to create data-driven growth plans, run experiments, and optimize the full conversion funnel
  • Strong analytical capability, including KPI definition, performance reporting, and results-based decision-making
  • Fluent Mandarin and strong written and verbal working proficiency in English
  • Able to work independently in a fast-paced international environment
  • Experience with B2B SaaS and/or products for developers is desirable
  • Experience managing partnerships or affiliates in China is desirable
  • Understanding of Chinese internet policies and their effect on marketing and distribution is desirable

Priekšrocības

  • Vacation allowance in line with the Labour Code
  • Extra vacation days after reaching a specified tenure
  • Access to online courses and training
  • Mental health applications
  • Workation opportunities
  • Fully remote work environment
  • Company-provided technology

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