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Emory University
Emory University
H1B Visa SponsorEducationHealthcareScience
Emory University is a research university in Atlanta, Georgia, with academic and professional programs spanning the arts, sciences, business, law, and medicine. Its work connects education with healthcare and scientific research, combining teaching, knowledge creation, and community service across a broad university environment.
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Associate Director of Digital Marketing and Advertising

Lead digital marketing for Emory University’s Advancement and Alumni Engagement programs. Build data-informed campaigns across email, digital advertising, and SMS to strengthen constituent engagement and fundraising outcomes.

USUnited StatesHybridFull-timeSeniorEnglish RequiredDigital Marketing
CloudSQL

Description

  • Lead digital marketing for Advancement and Alumni Engagement.
  • Create and deliver comprehensive digital marketing strategies.
  • Monitor emerging trends in digital marketing.
  • Measure and evaluate campaign performance across email, digital advertising, and SMS.
  • Apply analytics to develop digital strategies that increase constituent engagement and advance divisional priorities.
  • Increase alumni and donor awareness, pride, participation, and investment in Emory University.
  • Follow policies governing program initiatives.
  • Partner with stakeholders across Emory University and the division.
  • Coordinate stakeholder review of concepts, copy, and layouts and consolidate feedback.
  • Keep current with applicable laws and developments in marketing, video, social media, and digital strategy.
  • Coordinate with external vendors.
  • Combine and refine digital marketing tactics to support university development objectives.
  • Handle additional related duties as assigned.
  • Report to the Director of Digital Marketing and Advertising.

Requirements

  • Bachelor’s degree plus three years of professional experience in marketing automation, or an equivalent combination of education, experience, and training.
  • Advanced digital marketing experience with Salesforce Marketing Cloud or a comparable platform, including text messaging and social media.
  • Strong analytical capabilities.
  • Experience interpreting customer behavior across digital channels and developing engagement strategies.
  • Strong writing and editing abilities.
  • Experience creating digital stories and designs.
  • Experience working with electronic communications and websites.
  • Proficiency with Adobe Creative Suite, HTML/CSS, SQL, SMS, content and management systems, mass-email tools, team fundraising software, and crowdfunding platforms.
  • Advanced proficiency with Microsoft Office, database and project management software, web reporting and analysis tools, and CRM systems.
  • Ability to learn new software, applications, and databases quickly.
  • Strong organizational, interpersonal, and problem-solving abilities.
  • Ability to manage several projects at once in a complex work environment.
  • Commitment to providing excellent customer service.
  • Ability to work effectively both independently and with a team.
  • Comfort working with ambiguity.
  • Professional demeanor and strong commitment to confidentiality, judgment, and discretion.
  • Flexibility to respond to shifting priorities and deadlines.
  • Must live in Georgia.
  • Must be able to commute to Emory University on a flexible weekly schedule determined by business needs.

Benefits

  • Regular opportunity to work from home.
  • Hybrid work arrangement.
  • Equal opportunity employment.
  • Reasonable accommodations are available for qualified individuals with disabilities.

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