Emory University je raziskovalna univerza v Atlanti v Georgii z akademskimi in strokovnimi programi s področij umetnosti, naravoslovnih ved, poslovanja, prava in medicine. Njeno delovanje povezuje izobraževanje z zdravstvom in znanstvenim raziskovanjem ter v širokem univerzitetnem okolju združuje poučevanje, ustvarjanje znanja in služenje skupnosti.
Associate Director of Digital Marketing and Advertising
Lead digital marketing for Emory University’s Advancement and Alumni Engagement programs. Build data-informed campaigns across email, digital advertising, and SMS to strengthen constituent engagement and fundraising outcomes.
Opis
- Lead digital marketing for Advancement and Alumni Engagement.
- Create and deliver comprehensive digital marketing strategies.
- Monitor emerging trends in digital marketing.
- Measure and evaluate campaign performance across email, digital advertising, and SMS.
- Apply analytics to develop digital strategies that increase constituent engagement and advance divisional priorities.
- Increase alumni and donor awareness, pride, participation, and investment in Emory University.
- Follow policies governing program initiatives.
- Partner with stakeholders across Emory University and the division.
- Coordinate stakeholder review of concepts, copy, and layouts and consolidate feedback.
- Keep current with applicable laws and developments in marketing, video, social media, and digital strategy.
- Coordinate with external vendors.
- Combine and refine digital marketing tactics to support university development objectives.
- Handle additional related duties as assigned.
- Report to the Director of Digital Marketing and Advertising.
Zahteve
- Bachelor’s degree plus three years of professional experience in marketing automation, or an equivalent combination of education, experience, and training.
- Advanced digital marketing experience with Salesforce Marketing Cloud or a comparable platform, including text messaging and social media.
- Strong analytical capabilities.
- Experience interpreting customer behavior across digital channels and developing engagement strategies.
- Strong writing and editing abilities.
- Experience creating digital stories and designs.
- Experience working with electronic communications and websites.
- Proficiency with Adobe Creative Suite, HTML/CSS, SQL, SMS, content and management systems, mass-email tools, team fundraising software, and crowdfunding platforms.
- Advanced proficiency with Microsoft Office, database and project management software, web reporting and analysis tools, and CRM systems.
- Ability to learn new software, applications, and databases quickly.
- Strong organizational, interpersonal, and problem-solving abilities.
- Ability to manage several projects at once in a complex work environment.
- Commitment to providing excellent customer service.
- Ability to work effectively both independently and with a team.
- Comfort working with ambiguity.
- Professional demeanor and strong commitment to confidentiality, judgment, and discretion.
- Flexibility to respond to shifting priorities and deadlines.
- Must live in Georgia.
- Must be able to commute to Emory University on a flexible weekly schedule determined by business needs.
Ugodnosti
- Regular opportunity to work from home.
- Hybrid work arrangement.
- Equal opportunity employment.
- Reasonable accommodations are available for qualified individuals with disabilities.