GroundTruth
GroundTruth
GroundTruth एक मार्केटिंग टेक्नोलॉजी कंपनी है जो ब्रांड्स को डिजिटल विज्ञापन को मापने योग्य वास्तविक दुनिया के परिणामों, जैसे स्टोर विज़िट, अतिरिक्त बिक्री और बाज़ार हिस्सेदारी में वृद्धि, से जोड़ने में मदद करती है। इसकी Blueprint तकनीक ऑडियंस, स्थान और संदर्भ-आधारित टार्गेटिंग के लिए लोकेशन और ऑडियंस संबंधी जानकारी को जोड़ती है। यह मोबाइल, डेस्कटॉप, कनेक्टेड टीवी और OTT, ऑडियो तथा डिजिटल आउट-ऑफ-होम चैनलों पर काम करती है। GroundTruth सेल्फ-सर्व, मैनेज्ड-सर्विस, पार्टनरशिप और प्रोग्रामेटिक मॉडल के माध्यम से सेवाएँ प्रदान करती है। साथ ही, यह अभियान मापन और एट्रिब्यूशन टूल उपलब्ध कराती है, जो मार्केटर्स को प्रदर्शन का आकलन करने और विज्ञापन खर्च पर मिलने वाले रिटर्न को बेहतर बनाने में मदद करते हैं। इसकी भूमिकाएँ विज्ञापन तकनीक, SaaS, मीडिया, डेटा-आधारित मार्केटिंग और मापने योग्य ग्राहक परिणामों में रुचि रखने वाले पेशेवरों के लिए उपयोगी हो सकती हैं।

Associate Ad Operations Manager — GroundTruth (Remote, United States)

Manage and evaluate digital advertising campaigns for GroundTruth, using real-world behavior data to support accurate delivery and performance. The role covers campaign troubleshooting, reporting, quality assurance, and month-end reconciliation.

विवरण

  • Set up and traffic advertising campaigns in GroundTruth’s proprietary ad-serving platform with accurate, timely execution
  • Measure and analyze several advertising campaigns concurrently
  • Spot potential delivery risks and improvement opportunities before they affect campaign performance
  • Review first- and third-party reporting to confirm pacing and progress toward campaign goals
  • Verify campaign configurations against client insertion orders through quality assurance checks
  • Investigate campaign and creative issues with available tools and resources
  • Coordinate expectations, communications, and performance reporting with internal teams
  • Manage reporting and month-end reconciliation accurately and on schedule
  • Develop and maintain documentation for the Ad Operations team
  • Independently organize competing priorities while contributing to and supporting the wider team
  • Take responsibility for deliverables, apply feedback, and improve operational processes and results

आवश्यकताएँ

  • Bachelor’s degree plus at least one year of relevant experience, or at least two years of transferable experience in digital advertising across platforms, publishers, ad networks, agencies, or related settings
  • Working knowledge of digital media and advertising technology, including ad-serving platforms and/or SSPs and DSPs
  • Strong analytical and problem-solving ability paired with careful attention to detail
  • Excellent organization and time management, including the ability to balance competing priorities and meet deadlines
  • Clear communication and client-service skills with the ability to work effectively across teams
  • Proactive, resourceful, and self-directed approach, with good judgment about when to seek collaboration or assistance
  • Collaborative team mindset and willingness to support work wherever needed
  • Receptive to coaching and feedback, with motivation to build technical and industry knowledge
  • Strong Microsoft Excel capability and proficiency with PowerPoint
  • Experience working with HTML5 and JavaScript advertising
  • Background creating rich media advertisements for mobile devices
  • Experience testing and debugging ads with Fiddler, Charles, or comparable tools
  • Respectful and positive approach to working with colleagues

लाभ

  • 15% performance bonus
  • Remote-first working model
  • Flexible paid time off
  • Medical premiums fully covered for employees
  • Employer-matched 401(k) contributions
  • Generous parental leave
  • Wellness and gym reimbursement
  • Reimbursement for eligible family and pet expenses
  • Education and coaching reimbursement program
  • Daily lunch credit for office-based workdays
  • Stocked office snacks and beverages
  • Choice of mobile phone reimbursement or a separate company phone
  • Pay-equity analysis to support fair compensation
  • Internal opportunities for learning, development, growth, and career progression
  • Collaborative workplace culture
  • Energetic, enjoyable, fast-moving work environment

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