Nordstrom moda, go‘zallik, uy-ro‘zg‘or buyumlari va elektron tijorat yo‘nalishlarida faoliyat yurituvchi AQShda joylashgan chakana savdo kompaniyasidir. Uning assortimentiga saralangan brendlarning kiyim-kechaklari, poyabzallari, aksessuarlari, go‘zallik mahsulotlari va uy uchun mo‘ljallangan tovarlari kiradi; bu assortiment shaxsiy uslub bo‘yicha maslahat, sodiqlik dasturlari, onlayn buyurtma, avtomobildan tushmasdan olib ketish va qaytarish kabi xizmatlar bilan qo‘llab-quvvatlanadi. Kompaniya chakana savdo do‘konlari va raqamli xarid kanallarida faoliyat yuritib, premium hamda o‘rta-yuqori segmentdagi mahsulotlarni izlaydigan iste’molchilarga uzviy xarid tajribasini taqdim etishga e’tibor qaratadi.
Associate Marketing Manager, Scaled Events and Brand Marketing – Seattle Hybrid
Lead integrated marketing campaigns for Nordstrom’s scaled events and brand marketing programs. Coordinate strategy, creative, partners, channel execution, and performance reporting across retail and digital experiences.
Tavsif
- Own campaign execution for an assigned scaled event and one to two additional brand marketing programs.
- Turn program strategies and objectives into coordinated tactics across physical and digital storefronts, marketing channels, and enterprise partners.
- Inform campaign strategy by combining retrospectives, business findings, customer information, and prior-season results.
- Create messaging frameworks and audience-specific messaging matrices for assigned programs.
- Establish and refine owned and paid channel strategies using data-informed recommendations.
- Partner with the PMO to coordinate delivery milestones and define campaign scope in Workfront Planner.
- Evaluate and approve final campaign creative, channel plans, and retrospective materials.
- Prepare and deliver campaign briefs, overviews, and performance recaps for leadership.
- Oversee enterprise and agency partnerships while addressing program-level obstacles.
- Maintain marketing calendars, campaign plans, and Workfront workflows.
- Research market trends, competitive activity, and customer behavior.
- Monitor industry developments, emerging content formats, and applications of AI in campaign creation.
Talablar
- Bachelor’s degree in marketing, business, communications, or a related discipline preferred; equivalent professional experience may also qualify.
- At least five years of marketing experience, including brand marketing, campaign management, or digital marketing.
- Experience with loyalty marketing is advantageous.
- Background supporting high-visibility, multichannel retail campaigns is strongly preferred.
- Retail or e-commerce experience is advantageous.
- Demonstrated ability to deliver against defined KPIs and turn performance findings into future-focused recommendations.
- Ability to independently coordinate cross-functional partners in a matrixed enterprise environment.
- Strong written and verbal communication skills.
- Confidence presenting to and influencing L19 or higher leadership without manager support.
- Proficiency with Claude, Excel, PowerPoint, Outlook, and Workfront or comparable campaign and project management platforms.
- Ability and willingness to quickly adopt new tools and emerging technologies, including AI.
- Interest and aptitude in mentoring and leading peers; direct people-management experience is not required.
- Must be based in Seattle and work in the office four days per week.
Imtiyozlar
- Medical, vision, dental, retirement, and paid time away
- Life insurance and disability coverage
- Merchandise discount and employee assistance program resources
- Potential eligibility for performance-based incentives or bonuses
- 401(k)
- Medical, vision, dental, life, and disability insurance options
- Paid time off accruals
- Paid holidays