Nordstrom este un retailer cu sediul în Statele Unite, care operează în domeniile modei, frumuseții, articolelor pentru casă și comerțului electronic. Oferta sa include îmbrăcăminte, încălțăminte, accesorii, produse de înfrumusețare și articole pentru casă de la branduri atent selecționate, susținute de servicii precum consiliere personalizată de stil, programe de loialitate, comenzi online, ridicare de la bordură și retururi. Activitatea companiei se desfășoară atât în magazine, cât și prin canale digitale de cumpărături, punând accent pe clienții care caută produse premium și articole din segmentul mediu spre superior, printr-o experiență de cumpărături integrată.
Associate Marketing Manager, Scaled Events and Brand Marketing – Seattle Hybrid
Lead integrated marketing campaigns for Nordstrom’s scaled events and brand marketing programs. Coordinate strategy, creative, partners, channel execution, and performance reporting across retail and digital experiences.
Descriere
- Own campaign execution for an assigned scaled event and one to two additional brand marketing programs.
- Turn program strategies and objectives into coordinated tactics across physical and digital storefronts, marketing channels, and enterprise partners.
- Inform campaign strategy by combining retrospectives, business findings, customer information, and prior-season results.
- Create messaging frameworks and audience-specific messaging matrices for assigned programs.
- Establish and refine owned and paid channel strategies using data-informed recommendations.
- Partner with the PMO to coordinate delivery milestones and define campaign scope in Workfront Planner.
- Evaluate and approve final campaign creative, channel plans, and retrospective materials.
- Prepare and deliver campaign briefs, overviews, and performance recaps for leadership.
- Oversee enterprise and agency partnerships while addressing program-level obstacles.
- Maintain marketing calendars, campaign plans, and Workfront workflows.
- Research market trends, competitive activity, and customer behavior.
- Monitor industry developments, emerging content formats, and applications of AI in campaign creation.
Cerințe
- Bachelor’s degree in marketing, business, communications, or a related discipline preferred; equivalent professional experience may also qualify.
- At least five years of marketing experience, including brand marketing, campaign management, or digital marketing.
- Experience with loyalty marketing is advantageous.
- Background supporting high-visibility, multichannel retail campaigns is strongly preferred.
- Retail or e-commerce experience is advantageous.
- Demonstrated ability to deliver against defined KPIs and turn performance findings into future-focused recommendations.
- Ability to independently coordinate cross-functional partners in a matrixed enterprise environment.
- Strong written and verbal communication skills.
- Confidence presenting to and influencing L19 or higher leadership without manager support.
- Proficiency with Claude, Excel, PowerPoint, Outlook, and Workfront or comparable campaign and project management platforms.
- Ability and willingness to quickly adopt new tools and emerging technologies, including AI.
- Interest and aptitude in mentoring and leading peers; direct people-management experience is not required.
- Must be based in Seattle and work in the office four days per week.
Beneficii
- Medical, vision, dental, retirement, and paid time away
- Life insurance and disability coverage
- Merchandise discount and employee assistance program resources
- Potential eligibility for performance-based incentives or bonuses
- 401(k)
- Medical, vision, dental, life, and disability insurance options
- Paid time off accruals
- Paid holidays