Walmart je globalno maloprodajno podjetje in podjetje za e-trgovino, ki potrošnikom ponuja storitve prek hipermarketov, diskontnih veleblagovnic, živilskih trgovin in spletne tržnice. Njegovo široko ponudbo izdelkov podpirajo velika mreža fizičnih trgovin, neposredno poslovanje s potrošniki ter logistični sistemi in sistemi dobavne verige, potrebni za pretok izdelkov v celotnem poslovanju.
Account Strategy Manager, Walmart Connect
Lead omnichannel advertising campaigns on Walmart Connect, aligning media plans with client marketing goals. Analyze performance, develop strategic recommendations, and guide cross-functional teams.
Opis
- Create and run omnichannel advertising campaigns that support client marketing goals on Walmart Connect.
- Track campaign results and optimize performance against CPM, ROAS, CTR, and other key metrics.
- Oversee campaign setup, troubleshoot issues, and coordinate integrations with internal systems.
- Work with Sales, Product, Engineering, and Analytics teams.
- Assess campaign data and share practical insights and strategic recommendations with clients and leaders.
- Develop joint business plans using forecasts and customer insights to help grow revenue.
- Present campaign outcomes and strategic advice to clients and senior stakeholders.
- Manage client onboarding and address integration challenges.
- Develop partnerships with agencies.
- Contribute to ongoing improvements, creative development, and digital innovation.
- Coach and support team members in their development.
Zahteve
- Bachelor’s degree in business, marketing, communications, or a related field plus 3 years of experience in digital media, account management, or advertising strategy; alternatively, 5 years of experience in digital media, account management, marketing, or advertising strategy.
- Demonstrated ability to create and carry out omnichannel media and advertising strategies.
- Strong analytical ability, including experience analyzing campaign data and improving performance.
- Ability to turn client marketing goals into actionable media plans using digital metrics.
- Experience guiding client onboarding and managing relationships with agencies and internal teams.
- Ability to forecast revenue and identify market trends to support business growth.
- Experience mentoring, coaching, and developing colleagues.
- Commitment to ethical conduct and company values.
- Preferred: Background in sales or media strategy.
- Preferred: Familiarity with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI.
- Preferred: Master’s degree in marketing, business, or a related field.
Ugodnosti
- Performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k) plan.
- Stock purchase plan.
- Company-paid life insurance.
- Paid time off, including sick leave.
- Parental leave.
- Family care leave.
- Bereavement leave.
- Jury duty leave.
- Voting leave.
- Short-term and long-term disability coverage.
- Company discounts.
- Military leave pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
- Live Better U education benefit, with Walmart-paid tuition, books, and fees for eligible programs.
- Live Better U programs include high school completion, bachelor’s degrees, English language learning, and short-form certificates.