The Vitamin Shoppe is a health and wellness retailer specializing in vitamins, dietary supplements, and related products. Founded in 1977, the company serves shoppers seeking nutritional products through its retail business. Its work spans healthcare, food and beverage, and retail, with a large team supporting product selection and customer service.
Private Brands Manager, Brand
Grow The Vitamin Shoppe’s private-label supplement brands through product innovation, commercialization, portfolio strategy, and market performance. Guide brand development across health and wellness categories.
Apraksts
- Grow the portfolio through product innovation, renovation, assortment optimization, and lifecycle management.
- Turn consumer, category, and competitor insights into financially viable business opportunities.
- Lead brand-building processes that support portfolio strategy.
- Set and champion brand strategy and brand-building initiatives for assigned brands.
- Track category trends and changing consumer needs.
- Review category and portfolio performance, including sales, penetration, profitability, productivity, margins, customer trends, and competitive dynamics.
- Find opportunities to innovate, optimize assortment, strengthen the portfolio, and grow the business.
- Work with contract manufacturers and raw material suppliers to explore new ingredients, technologies, and delivery formats.
- Help define and execute SKU positioning, label copy, and design.
- Coordinate with agency partners and internal teams to align marketing and communications with brand strategy.
- Develop and present brand and product strategies across teams for campaigns and brand design.
- Build brand equity and ensure products follow brand guardrails and strategy.
- Meet sales plan and budget targets.
- Share concise project updates on progress, challenges, and issue resolution throughout each project.
- Review technical documents and formulations, troubleshoot issues, and assess next steps and timing.
- Travel occasionally to trade shows and corporate conferences.
Prasības
- Bachelor’s degree in business, marketing, merchandising, or a related field, or an equivalent combination of education and experience to perform the role’s key requirements.
- At least 3 years of experience designing nutritional supplements.
- At least 5 years of experience in product innovation, assortment optimization, brand management, commercialization, and merchandising.
- Knowledge of the nutraceutical industry, including successful brands and ingredients.
- Working knowledge of U.S. dietary supplement requirements under DSHEA and FDA regulations.
- Positive, self-motivated approach with careful attention to detail, deadlines, and reporting.
- Understanding of customer relationships with brands, brand guardrails, and how products support brand strategy.
- Ability to influence and build collaborative relationships across the organization and with internal and external clients.
- Strong analytical, prioritization, interpersonal, problem-solving, presentation, budgeting, project management, and planning skills.
- Strong verbal and written communication skills.
- Ability to work independently and as part of a fast-paced, deadline-oriented team.
- Proficiency with Microsoft Office.
Priekšrocības
- Competitive pay and benefits.
- Fair human resources policies applied consistently.
- Access to facilities and programs.
- Training and fair treatment during employment.
- Occasional out-of-town travel for trade shows and corporate conferences.