New Frontier Immigration Law is a U.S. immigration law firm helping individuals and families navigate the immigration system. Its legal services include family petitions, military parole in place, appeals, bond waivers, removal defense, and U and T visas. The firm develops case-specific legal strategies and assists clients pursuing immigration documentation, work permits, and Social Security cards. Its team brings more than 50 years of combined experience. This profile provides an overview of the firm's legal practice and team; it does not specify current job openings.
Director of Marketing, Immigration Law (Remote in Argentina)
Lead brand growth, demand generation, and a multimillion-dollar marketing budget for a Phoenix humanitarian immigration law firm. Drive qualified lead generation while guiding the marketing team and strategy.
Argentina54 000 $ – 60 000 $ / metai
NuotolinisVisas etatasVadovasPrivaloma Kalba: anglųPrivaloma Kalba: ispanųRinkodaros direktoriusAprašymas
- Set and deliver marketing strategy in support of firmwide revenue targets of $1.5 million monthly and $18 million annually.
- Lead a team of three to five marketing professionals, building an accountable, collaborative, and innovative culture.
- Work with the CEO, CFOO, Sales, and Operations leaders to align marketing spend with business priorities.
- Manage and improve an annual marketing budget of $3 million to $4 million.
- Track full-funnel performance and connect marketing KPIs to revenue results.
- Prepare and present performance dashboards and insights for the executive team.
- Plan and oversee multichannel campaigns designed to generate 4,000 to 6,000 qualified leads each month.
- Use paid, organic, referral, and community initiatives to grow reach and engagement.
- Guide campaign testing, audience segmentation, automation, conversion, and retention efforts.
- Build the firm’s brand identity and storytelling around humanitarian immigration law.
- Maintain consistent brand messaging and high-quality creative across digital and offline channels.
- Direct thought leadership and community impact programs.
- Manage and optimize the firm’s marketing technology tools and social media platforms.
Reikalavimai
- Fluent in Spanish and English for authentic, inclusive communication.
- At least 10 years of marketing experience, including 3 to 5 years in director-level or senior leadership roles.
- A record of managing multimillion-dollar marketing budgets and delivering measurable growth.
- Successful demand generation and brand development experience in a growth-focused professional services or legal environment.
- Strong analytical skills and the ability to turn marketing data into actionable business insights.
- Experience building and scaling teams, with a commitment to coaching and developing talent.
- HubSpot CRM and Marketing Hub experience is required.
- Experience with Google Ads, GA4, Meta Ads Manager, Call Tracking Metrics, BirdEye, Microsoft Suite, TikTok, Instagram, Facebook, YouTube, and LinkedIn.
Privalumai
- Paid time off and paid holidays.