Amgen — тірі жасушалардан жасалған дәрілерді әзірлейтін және коммерцияландыратын жаһандық биотехнологиялық компания. Оның қызметі, соның ішінде емдеу мүмкіндіктері шектеулі ауруларды қоса алғанда, ауыр дерттерге бағытталған және ғылыми зерттеулер мен клиникалық сынақтарға сүйенеді. Компания онкологиялық ауруларды емдеу мен семіздікті басқару салаларындағы жетістіктерімен танымал, сондай-ақ этикалық зерттеулерге, пациенттердің қауіпсіздігіне және қоршаған ортаның тұрақтылығына мән береді.
HCP Omnichannel Marketing Director, Obesity and Related Conditions (U.S. Remote)
Lead U.S. HCP omnichannel marketing for Amgen’s obesity and related-conditions medicines. Direct paid media, CRM, web, digital activation, launches, and team performance.
Америка Құрама Штаттары184 336 $ – 249 395 $ / жыл
ҚашықтанТолық жұмыс күніЖетекшіҚажетті Тіл: ағылшын тіліМаркетинг жөніндегі директорСипаттама
- Own HCP omnichannel engagement strategy and performance across paid media, CRM, web, and digital activation for the Obesity and Related Conditions organization
- Create connected experiences for called and non-called HCP audiences through data, technology, content, and analytics
- Develop and deliver integrated HCP omnichannel strategies across paid, owned, and earned channels
- Design differentiated engagement models and connected customer journeys
- Expand personalization, orchestration, and AI-enabled engagement capabilities
- Collaborate with Marketing, Sales, Analytics, Medical, and Commercial stakeholders
- Lead HCP paid media strategy, planning, and optimization
- Assess channel results, investment allocation, and audience strategy
- Create measurement frameworks that support performance-based decisions
- Direct HCP CRM strategy, segmentation, journey design, and personalization
- Develop customer lifecycle programs that strengthen engagement and adoption
- Own the vision and roadmap for HCP websites, portals, and digital experiences
- Improve customer experiences through analytics, testing, and ongoing optimization
- Promote modern marketing practices, emerging technologies, and AI-enabled workflows
- Build and develop a high-performing omnichannel marketing team
- Coach and advise senior professionals across teams and functions
- Set project timelines and assignments while remaining accountable for outcomes
- Direct resource allocation and build relationships across departments, countries, and functions
- Travel approximately 25%
Талаптар
- Doctorate plus 4 years of marketing or relevant experience, master’s degree plus 7 years, or bachelor’s degree plus 9 years
- Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy
- Demonstrated success leading digital transformation and commercial growth initiatives
- Experience overseeing substantial media investments and engagement programs
- Strong analytical, strategic, and cross-functional leadership capabilities
- Proven ability to build teams and lead organizational change
- Excellent collaboration and communication skills in cross-functional, matrixed environments
- Launch experience, preferably in biotechnology or pharmaceuticals
- Experience in healthcare, medical devices, pharmaceuticals, or another regulated industry
- Sponsorship for this position is not guaranteed
Артықшылықтар
- Comprehensive employee benefits package with a Retirement and Savings Plan featuring generous company contributions
- Group medical, dental, and vision coverage
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off programs
- Flexible work models where available
- Work-life balance support
- Career development opportunities
- Financial plans with options to save for retirement or other goals