Princeton10, LLP
Princeton10, LLP
Princeton10, LLP is a healthcare marketing and creative consultancy serving pharmaceutical, biotech, medical device, diagnostics, and health tech organizations. The firm brings together brand strategy, creative development, digital technology, analytics, content, and regulatory-aware communications to support omnichannel marketing and patient-focused programs. Founded in 2017, Princeton10 combines senior hands-on expertise with streamlined processes and a remote-first operating model, working across strategy and execution as an integrated partner for healthcare teams.

Vice President, Creative Director of Copy – New York Remote

Lead pharmaceutical and healthcare copywriting at Princeton10, guiding creative strategy, teams, client partnerships, and regulated campaign quality. Shape department growth while overseeing high-impact work across channels and accounts.

Description

  • Define and communicate the vision, priorities, and quality standards for Princeton10’s copy discipline
  • Convert agency priorities into departmental goals, capability plans, and measurable outcomes
  • Represent Copy on the agency leadership team and help shape company planning and growth decisions
  • Collaborate with Art and other leaders to integrate copy, design, strategy, medical, and client service
  • Promote creative ambition, accountability, and responsible innovation within a regulated industry
  • Set expectations for concepting, messaging, storytelling, and copy delivery across digital, print, video, motion, and experiential formats
  • Ensure copy is strategically effective, creatively strong, accurate, and aligned with client and regulatory requirements
  • Create review, approval, and quality-accountability practices
  • Provide senior direction on complex, high-impact, or sensitive assignments
  • Resolve recurring quality and delivery challenges through coaching, standards, processes, or capability building
  • Assess emerging technologies, including AI, for opportunities to improve creative quality, efficiency, or services
  • Lead, mentor, and develop copywriters, editors, and copy leaders
  • Establish role and performance expectations, give feedback, and address performance issues
  • Recognize emerging leaders and strengthen succession planning
  • Forecast copy workload, assign talent, and identify capacity or capability needs
  • Advise on hiring, employee development, contractors, tools, and departmental investments
  • Manage the Copy department budget and assess how staffing, utilization, scope, and rework affect profitability
  • Build a collaborative, inclusive, and accountable team environment
  • Represent Copy during senior client presentations
  • Develop trusted client relationships through creative judgment, pharmaceutical expertise, and business insight
  • Act as senior creative counsel for priority accounts and resolve significant creative or client issues
  • Lead or contribute to creative work for new business pitches, proposals, and account expansion
  • Balance creative ambition with business goals, scope, schedules, and budgets
  • Turn P10’s copy capabilities into differentiated services, thought leadership, and growth opportunities

Requirements

  • More than 15 years of copywriting or creative experience in pharmaceutical, healthcare, or highly regulated advertising
  • At least five years of experience in senior creative leadership
  • Experience leading client brand planning for budgets ranging from $3 million to $10 million
  • A strong portfolio of innovative pharmaceutical or life sciences work, including exceptional direct-to-consumer and healthcare-professional concepts
  • Demonstrated success leading and developing creative teams
  • Experience with resource planning, staffing decisions, budgets, and commercial factors affecting agency delivery
  • Deep knowledge of pharmaceutical regulations and current industry trends
  • Ability to reconcile creative ambition with strategy, compliance, scope, schedules, and financial constraints
  • Excellent communication, presentation, and client-facing abilities
  • Ability to combine visionary creative leadership with hands-on oversight of copy execution

Benefits

  • Discretionary bonus of 10%
  • Sales incentive plan
  • Health benefits
  • 401(k) matching
  • Remote-only work arrangement

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