Senior Performance Marketing Strategist
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Lead paid media strategy across Google, LinkedIn, Meta, and Microsoft for growing B2B companies. Connect campaign investment to pipeline and revenue through strategic client leadership.
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T. White Parker Associates, Incorporated is a consulting firm working across business and IT management, with a focus on digital transformation, organizational development, and strategic execution. Its work spans consulting, healthcare, and marketing contexts, helping organizations improve operational efficiency, strengthen productivity, and respond effectively to changing technology. The company develops enterprise solutions aimed at turning organizational challenges into practical, measurable improvements.
Strategic Communications and Outreach Specialist
Lead strategic communications, digital campaigns, content, and analytics for an IT and management solutions firm serving federal agencies. Grow a transportation magazine’s readership through marketing initiatives and stakeholder outreach.
United States
Virginia$92,000 – $104,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredCommunicationsDescription
- Create and deliver integrated outreach strategies and promotional campaigns
- Coordinate concurrent projects for varied audiences across multiple media channels
- Tailor communications for different demographic groups
- Direct marketing initiatives to grow magazine subscriptions and digital readership
- Oversee quarterly promotions and support brand development
- Partner with authors to promote feature stories
- Create, edit, and design content for social media, websites, and electronic newsletters
- Preserve a consistent, professional digital presence for the magazine and agency
- Conduct market research and reader surveys
- Use advanced analytics to assess campaign and social media performance
- Support staffing and marketing activities for tradeshows, conferences, and internal and external events
- Create event materials and strategies to engage attendees
- Translate complex transportation and policy topics into compelling content for general and technical audiences
- Report to the Engagement Manager
Requirements
- Bachelor’s or master’s degree in communications, marketing, public relations, journalism, or a closely related discipline
- Six to ten years of progressively responsible experience in strategic communications, digital marketing, and public affairs
- Proven ability to create social media campaigns that significantly increase subscriptions or readership
- Ability to obtain a public trust clearance
- U.S. citizenship or lawful permanent residency
- Authorization to work in the United States without sponsorship
- Willingness to adjust telework arrangements to meet client needs
- Transportation experience, particularly in surface transportation research, is preferred
- Knowledge of safety and operations, autonomous vehicles, human factors, roadway design, materials, and bridge engineering is preferred
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan with employer matching
- Paid time off, including eligibility for unlimited PTO
- Federal holiday observance
- Flexible spending benefits
- Dependent care benefits
- Commuter benefits
- Employer-paid life insurance
- Employer-paid long-term disability insurance
- Additional voluntary benefits
- Flexible telework to meet client needs
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