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Maker Lab
Maker Lab
51 – 200 Employees
ConsultingLogisticsMarketing
Maker Lab is a consulting and marketing company that helps brands build stronger in-house capabilities through embedded teams and studio-on-demand services. Its work brings together global, pre-vetted talent—including content creators and social strategists—matched with client needs using AI. Maker Lab focuses on social-first brand building, cultural trends, and hyperlocal content, with teams supporting collaborative delivery across consulting, marketing, and logistics contexts.
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Social Media Specialist at Maker Lab – Southeast Asia (Hybrid)

Maker Lab is seeking a Social Media Specialist to lead social strategy, content, influencer partnerships, and analytics for Southeast Asian marketing campaigns. The role coordinates agencies and cross-functional client teams in a hybrid Thailand-based position.

THThailandHybridFull-timeMiddleSeniorEnglish RequiredSocial Media Manager

Description

  • Lead and manage always-on social content, campaigns, and influencer marketing across Southeast Asia
  • Own the social editorial calendar, including copy, creative assets, and publishing across owned channels
  • Coordinate with internal stakeholders to gather imagery, video, copy, and design materials
  • Deliver digital and in-person events that present product messaging in controlled, exclusive settings
  • Collaborate with agencies on creative concepts and assess social strategy throughout campaign programmes
  • Provide social strategy expertise and contribute local-market perspectives to integrated marketing plans
  • Translate performance data into insights and compelling narratives for social and country-level initiatives
  • Flag brand risks and opportunities while proposing ideas that strengthen engagement and community
  • Work with cross-functional partners to plan and execute social initiatives
  • Monitor analytics, audience growth, and campaign-specific performance metrics
  • Develop and maintain influencer partnerships across multiple industry verticals
  • Capture and distribute community insights and emerging trends to inform future campaigns

Requirements

  • A degree in Business, Commerce, or Marketing is preferred; equivalent industry experience is also considered
  • At least four years of experience in marketing, advertising, or a related field
  • Experience in both agency and in-house environments managing social strategy and presence for global brands, ideally in technology
  • Background as a Social Media Strategist, Digital Strategist, Social Media Manager, or Social Media Marketing Manager
  • Experience partnering with external creative and social agencies
  • Ability to combine strategic judgment with creative thinking in an always-on social environment
  • End-to-end social media project experience spanning strategy, execution, localised content and copywriting, community management, localisation, tracking, and reporting
  • Strong working knowledge of social platforms, paid media, content strategy, and community management
  • Project management experience delivering complex, fast-moving social initiatives from planning through completion
  • Solid understanding of social media analytics
  • Familiarity with publishing platforms such as Sprinklr, Hootsuite, or Sprout Social
  • Ability to coordinate communication and assets among multidisciplinary stakeholders
  • Experience working with local and geographically distributed stakeholders
  • Enthusiasm for collaborating within a larger team toward shared goals

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