Maker Lab este o companie de consultanță și marketing care ajută brandurile să își dezvolte capacități interne mai solide prin echipe integrate și servicii de studio la cerere. Activitatea sa reunește talente globale, verificate în prealabil —inclusiv creatori de conținut și strategi pentru rețelele sociale— potrivite nevoilor clienților cu ajutorul inteligenței artificiale. Maker Lab se concentrează pe construirea brandurilor cu prioritate pentru rețelele sociale, pe tendințele culturale și pe conținutul hiperlocal, cu echipe care sprijină livrarea colaborativă în contexte de consultanță, marketing și logistică.
Social Media Specialist at Maker Lab – Southeast Asia (Hybrid)
Maker Lab is seeking a Social Media Specialist to lead social strategy, content, influencer partnerships, and analytics for Southeast Asian marketing campaigns. The role coordinates agencies and cross-functional client teams in a hybrid Thailand-based position.
Descriere
- Lead and manage always-on social content, campaigns, and influencer marketing across Southeast Asia
- Own the social editorial calendar, including copy, creative assets, and publishing across owned channels
- Coordinate with internal stakeholders to gather imagery, video, copy, and design materials
- Deliver digital and in-person events that present product messaging in controlled, exclusive settings
- Collaborate with agencies on creative concepts and assess social strategy throughout campaign programmes
- Provide social strategy expertise and contribute local-market perspectives to integrated marketing plans
- Translate performance data into insights and compelling narratives for social and country-level initiatives
- Flag brand risks and opportunities while proposing ideas that strengthen engagement and community
- Work with cross-functional partners to plan and execute social initiatives
- Monitor analytics, audience growth, and campaign-specific performance metrics
- Develop and maintain influencer partnerships across multiple industry verticals
- Capture and distribute community insights and emerging trends to inform future campaigns
Cerințe
- A degree in Business, Commerce, or Marketing is preferred; equivalent industry experience is also considered
- At least four years of experience in marketing, advertising, or a related field
- Experience in both agency and in-house environments managing social strategy and presence for global brands, ideally in technology
- Background as a Social Media Strategist, Digital Strategist, Social Media Manager, or Social Media Marketing Manager
- Experience partnering with external creative and social agencies
- Ability to combine strategic judgment with creative thinking in an always-on social environment
- End-to-end social media project experience spanning strategy, execution, localised content and copywriting, community management, localisation, tracking, and reporting
- Strong working knowledge of social platforms, paid media, content strategy, and community management
- Project management experience delivering complex, fast-moving social initiatives from planning through completion
- Solid understanding of social media analytics
- Familiarity with publishing platforms such as Sprinklr, Hootsuite, or Sprout Social
- Ability to coordinate communication and assets among multidisciplinary stakeholders
- Experience working with local and geographically distributed stakeholders
- Enthusiasm for collaborating within a larger team toward shared goals