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Social Media Specialist at Maker Lab – Southeast Asia (Hybrid)
Maker Lab is seeking a Social Media Specialist to lead social strategy, content, influencer partnerships, and analytics for Southeast Asian marketing campaigns. The role coordinates agencies and cross-functional client teams in a hybrid Thailand-based position.
विवरण
- Lead and manage always-on social content, campaigns, and influencer marketing across Southeast Asia
- Own the social editorial calendar, including copy, creative assets, and publishing across owned channels
- Coordinate with internal stakeholders to gather imagery, video, copy, and design materials
- Deliver digital and in-person events that present product messaging in controlled, exclusive settings
- Collaborate with agencies on creative concepts and assess social strategy throughout campaign programmes
- Provide social strategy expertise and contribute local-market perspectives to integrated marketing plans
- Translate performance data into insights and compelling narratives for social and country-level initiatives
- Flag brand risks and opportunities while proposing ideas that strengthen engagement and community
- Work with cross-functional partners to plan and execute social initiatives
- Monitor analytics, audience growth, and campaign-specific performance metrics
- Develop and maintain influencer partnerships across multiple industry verticals
- Capture and distribute community insights and emerging trends to inform future campaigns
आवश्यकताएँ
- A degree in Business, Commerce, or Marketing is preferred; equivalent industry experience is also considered
- At least four years of experience in marketing, advertising, or a related field
- Experience in both agency and in-house environments managing social strategy and presence for global brands, ideally in technology
- Background as a Social Media Strategist, Digital Strategist, Social Media Manager, or Social Media Marketing Manager
- Experience partnering with external creative and social agencies
- Ability to combine strategic judgment with creative thinking in an always-on social environment
- End-to-end social media project experience spanning strategy, execution, localised content and copywriting, community management, localisation, tracking, and reporting
- Strong working knowledge of social platforms, paid media, content strategy, and community management
- Project management experience delivering complex, fast-moving social initiatives from planning through completion
- Solid understanding of social media analytics
- Familiarity with publishing platforms such as Sprinklr, Hootsuite, or Sprout Social
- Ability to coordinate communication and assets among multidisciplinary stakeholders
- Experience working with local and geographically distributed stakeholders
- Enthusiasm for collaborating within a larger team toward shared goals