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LINGNER.COM is a digital B2B agency founded in 1996, working with international industrial and B2B market leaders on brand, communications, and digital growth initiatives. Its multidisciplinary team combines strategic consulting, creative development, content and video production, web and platform development, brand systems, and internal communications. The agency also works with virtual production, digital twins, AI-aware visibility consulting, and whitepapers, bringing creative and technical expertise together through in-house studios and modular specialist teams. For professionals exploring opportunities in consulting, marketing, or media, LINGNER.COM offers a setting focused on complex B2B communication projects and measurable digital solutions.
Senior Web Account Director at LINGNER.COM (Hybrid, Germany)
Lead strategic web consulting for international B2B market leaders at LINGNER.COM. Oversee CMS, web, and AI visibility projects from concept through delivery.
Description
- Manage and advise international B2B web clients independently, from initial consulting through reporting
- Advise clients on web presences, CMS strategies, and AI visibility, including Generative Engine Optimization
- Lead web projects such as relaunches, content updates, and ongoing optimizations
- Create and present concepts and recommendations to decision-makers
- Oversee projects and retainers, including schedules, budgets, and quality standards
- Produce reports and analyses that translate into actionable strategic recommendations
- Coordinate closely with development, creative, and strategy teams
- Track developments in web platforms, CMS solutions, and AI tools for client communications
- Serve as a subject-matter resource and sparring partner for digital team members
- Advise clients across channels; social media and campaigning experience is an advantage
Requirements
- At least three years of digital agency experience focused on web, CMS management, and digital communications
- Proven ability to manage client accounts and budgets independently
- Experience managing and strategically advising B2B clients at Senior or Director level
- Strong presentation and communication skills, with a professional presence among decision-makers
- Solid experience with CMS and complex web project management
- Interest in AI visibility and brand visibility within AI-driven search
- Product Owner experience is an advantage
- Analytical approach, comfort with numbers, and ability to develop actionable recommendations
- Organized, dependable, proactive, and hands-on working style
- Experience with Scrum and agile ways of working
- Collaborative, solution-focused mindset with enthusiasm for knowledge sharing
- Fluent German and good to very good English
- Social media or campaigning experience is an advantage
Benefits
- Work from Villa Mertz, one of Heilbronn’s notable buildings overlooking the Neckar promenade
- Access to a private park with squirrels
- Well-equipped kitchen with a portafilter coffee machine
- Supportive team and friendly colleagues
- Flexible full-time or part-time employment options
- Permanent employment contract
- Initial application requires only a CV and references; no cover letter is needed
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