HOOK
HOOK
HOOK is a creative advertising agency founded in 2005, serving clients across food and beverage, healthcare, and hospitality. Its work spans brand strategy, logo design, campaign development, digital display, media planning, and social strategy. The agency combines an agile, hands-on approach with the capabilities of a broader network, using a disciplined creative process to develop attention-grabbing brand and marketing work. HOOK has been recognized by Ad Age as Small Agency of the Year for the Southeast.

Senior Sports Copywriter (US Remote)

Senior copywriter role focused on sports, brand messaging, and direct-response campaigns for HOOK, a creative content agency. The position leads concepts, client presentations, production copy, and mentorship for junior creatives.

Description

  • Develop brand messaging and thematic concepts across media, formats, and campaign types, with an emphasis on direct-response copywriting.
  • Lead strategic concept development, pitching, and delivery of creative messaging.
  • Present campaign messaging to clients and guide refinement discussions.
  • Partner with producers to deliver accurate, on-time copy that meets brand and client standards.
  • Work with motion and design teams to adapt concepts for required formats and media.
  • Track creative-industry trends and standards, particularly in narrative tone and ideation.
  • Evaluate AI tools for messaging, ideation, and client-work applications.
  • Mentor and support junior members of the creative team.
  • Contribute to creative problem-solving, process improvements, brief synthesis, and broader work development.
  • Manage projects from research and pitching through delivery while balancing hands-on writing with creative leadership.

Requirements

  • Experience in an agency or equivalent copywriting environment serving national or global brands.
  • Some experience writing about technology and product features.
  • Interest in sports and broadcast entertainment.
  • Ability to present with a conversational, experienced demeanor.
  • Strong portfolio demonstrating work on complex marketing objectives.
  • Collaborative approach with effective communication across workstreams.
  • Proactive mindset for resolving client challenges and advancing projects.
  • Resume and statement of interest are required.
  • Must work from within the United States.
  • Candidates in the Tier 4 market band are not currently being considered.

Benefits

  • Health insurance coverage.
  • Dental insurance coverage.
  • 401(k) matching.
  • Paid vacation.
  • Paid holidays.
  • Remote-first work with a work-from-anywhere approach within the United States.
  • Equity and compensation transparency.
  • A consistent 10-level advancement framework across disciplines and departments.

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