Power Digital Marketing
Power Digital Marketing
501 – 1,000 Employees
B2CConsultingMarketing
Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.

Senior Paid Advertising Strategist - Client Experience

Lead multi-channel paid advertising campaigns for Power Digital Marketing, an AI-native growth firm. Manage optimization, reporting, budgets, testing, and client strategy across paid media channels.

Description

  • Manage campaign execution, performance, and growth across an assigned client portfolio
  • Connect paid advertising activity to each client’s broader business objectives
  • Partner with account leadership to shape and refine service strategy within the wider media mix
  • Oversee reporting, campaign optimization, client communication, keyword research, ad copy, bid management, and routine account operations
  • Run performance marketing campaigns across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads, and other paid media platforms
  • Develop and launch campaigns end-to-end across channels while meeting delivery timelines
  • Drive performance improvements and manage or advise on client budgets with accurate pacing
  • Conduct quality assurance checks to prevent errors that could affect revenue
  • Proactively recommend strategic improvements and identify emerging opportunities and risks
  • Maintain client testing roadmaps and coordinate the next steps for experimentation
  • Raise performance concerns promptly
  • Keep internal teams aligned on results, strategy, recommendations, deliverables, and action items
  • Deliver weekly client progress updates with insights and forward-looking recommendations
  • Apply marketing and business strategy, Power Circuit processes, the Nova ecosystem, data, and AI technologies
  • Present performance outcomes and actionable next steps to clients and stakeholders
  • Meet applicable KPIs, including workload aligned to $28K revenue per employee, 90% client retention, and 95% team retention

Requirements

  • Advanced spoken and written English proficiency
  • Two to three years of digital marketing experience
  • One to two years of experience working in an agency environment
  • At least two to three years of hands-on experience managing a minimum of two paid advertising channels
  • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks
  • Experience developing and optimizing campaigns, including bid management, keyword research, ad copywriting, campaign strategy, and ongoing optimization
  • Proficiency with Google and Microsoft Office suites
  • Proficiency with Google Analytics
  • Strong understanding of full-funnel marketing principles
  • Excellent written and verbal communication skills
  • Strong organizational and project management abilities
  • Self-motivated and driven to achieve results
  • Excellent interpersonal skills
  • Comfortable presenting to and communicating with clients
  • Strong work ethic with the ability to learn quickly and work independently
  • Interest in building a long-term relationship with a growing company

Benefits

  • Equal opportunity employer
  • People-first culture that values diversity in backgrounds and experiences

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