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Pfizer
Pfizer
H1B Visa SponsorConsultingMarketingPharmaceuticals
Pfizer is a global pharmaceutical company focused on developing and providing medicines and healthcare services that support health throughout life. Its work spans scientific innovation and access to safe, effective, and affordable treatments, with a particular emphasis on advancing therapies for cancer and other significant health conditions. The company’s profile may be relevant to professionals exploring careers in pharmaceutical research, healthcare, and related commercial functions.
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Senior Manager, Integrated Insights and Brand Strategy at Pfizer

Lead market research, performance analytics, and AI-enabled insights to shape Specialty Care brand strategy at Pfizer. Partner with marketing and sales leaders to guide growth and investment decisions.

USUnited StatesNYNew YorkPAPennsylvania
$124,400 – $207,400 / year
HybridFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Shape insights and strategy for a priority Specialty Care brand or portfolio
  • Plan and deliver primary market research that captures the customer voice
  • Combine primary research with secondary and performance data, including claims, specialty pharmacy, CRM, and real-world sources
  • Create and track performance metrics to assess campaign effectiveness and recommend enhancements
  • Oversee market research programs and their associated budgets
  • Collaborate with brand marketing and sales teams on commercial strategy, tactics, and investment choices
  • Support patient-journey-focused business reviews aligned with budget objectives
  • Define business questions and develop solutions that unlock brand value and guide near- and long-term change
  • Turn research and analytics into compelling narratives and recommendations for brand leaders
  • Produce brand performance reporting, including Control Rooms and ATCs, and support QBRs
  • Contribute to Long-Range Forecasts and Operating Plans with US, Global, and Forecasting CoE partners
  • Deliver recurring evaluations of brand performance to leadership
  • Bring together perspectives from data science, market research, analytics engineering, and media teams
  • Explain complex topics through evidence-based narratives and align stakeholders across the matrix
  • Share knowledge and mentor junior colleagues
  • Oversee contingent workers on assigned projects as needed

Requirements

  • Bachelor’s degree in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related discipline is required
  • At least 6 years of experience in consulting, finance, or market analytics
  • At least 3 years of experience developing data-driven brand strategy for major, high-value assets at a US and/or global level
  • Deep knowledge of multiple analytical disciplines, including primary and secondary data
  • Practical experience designing and conducting primary market research and converting findings into actionable recommendations
  • Experience combining commercial data sources such as claims, specialty pharmacy, CRM, and real-world data
  • Exceptional intellectual and analytical curiosity, with creative problem-solving and an ability to encourage innovation
  • Collaborative team mindset, strong listening skills, and the ability to lead through influence
  • Demonstrated ability to serve as a trusted thought partner and influence without formal authority
  • Strong executive presence and excellent presentation, verbal, and written communication skills
  • A relevant MS or MBA is preferred
  • Experience in pharmaceutical or life sciences commercial analytics is preferred, including specialty channels, forecasting, market insights, and promotional performance
  • Hands-on experience with AI tools in commercial environments is preferred, including LLMs, decision-support applications, or analytics platforms
  • Familiarity with Pfizer GCA capabilities such as QBR, OAE, and Growth Blueprint, or comparable commercial analytics methods, is preferred
  • Ability to travel according to business needs
  • Candidates must be authorized to work in the United States for any employer
  • U.S. work visa sponsorship is unavailable for this role now or in the future
  • Permanent authorization to work in the United States is required

Benefits

  • Eligibility for the Pfizer Global Performance Plan, with a 17.5% target bonus based on base salary
  • Share-based long-term incentive program
  • 401(k) plan with Pfizer matching contributions
  • Additional Pfizer retirement savings contribution
  • Paid vacation
  • Paid holidays and personal days
  • Paid caregiver, parental, and medical leave
  • Medical, prescription drug, dental, and vision coverage
  • Relocation assistance may be available depending on business needs and eligibility
  • Hybrid work arrangement

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