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Senior Manager, Integrated Insights and Brand Strategy at Pfizer
Lead market research, performance analytics, and AI-enabled insights to shape Specialty Care brand strategy at Pfizer. Partner with marketing and sales leaders to guide growth and investment decisions.
संयुक्त राज्य
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पेंसिल्वेनिया$1,24,400 – $2,07,400 / वर्ष
हाइब्रिडपूर्णकालिकवरिष्ठआवश्यक भाषा: अंग्रेज़ीब्रांड मैनेजरविवरण
- Shape insights and strategy for a priority Specialty Care brand or portfolio
- Plan and deliver primary market research that captures the customer voice
- Combine primary research with secondary and performance data, including claims, specialty pharmacy, CRM, and real-world sources
- Create and track performance metrics to assess campaign effectiveness and recommend enhancements
- Oversee market research programs and their associated budgets
- Collaborate with brand marketing and sales teams on commercial strategy, tactics, and investment choices
- Support patient-journey-focused business reviews aligned with budget objectives
- Define business questions and develop solutions that unlock brand value and guide near- and long-term change
- Turn research and analytics into compelling narratives and recommendations for brand leaders
- Produce brand performance reporting, including Control Rooms and ATCs, and support QBRs
- Contribute to Long-Range Forecasts and Operating Plans with US, Global, and Forecasting CoE partners
- Deliver recurring evaluations of brand performance to leadership
- Bring together perspectives from data science, market research, analytics engineering, and media teams
- Explain complex topics through evidence-based narratives and align stakeholders across the matrix
- Share knowledge and mentor junior colleagues
- Oversee contingent workers on assigned projects as needed
आवश्यकताएँ
- Bachelor’s degree in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related discipline is required
- At least 6 years of experience in consulting, finance, or market analytics
- At least 3 years of experience developing data-driven brand strategy for major, high-value assets at a US and/or global level
- Deep knowledge of multiple analytical disciplines, including primary and secondary data
- Practical experience designing and conducting primary market research and converting findings into actionable recommendations
- Experience combining commercial data sources such as claims, specialty pharmacy, CRM, and real-world data
- Exceptional intellectual and analytical curiosity, with creative problem-solving and an ability to encourage innovation
- Collaborative team mindset, strong listening skills, and the ability to lead through influence
- Demonstrated ability to serve as a trusted thought partner and influence without formal authority
- Strong executive presence and excellent presentation, verbal, and written communication skills
- A relevant MS or MBA is preferred
- Experience in pharmaceutical or life sciences commercial analytics is preferred, including specialty channels, forecasting, market insights, and promotional performance
- Hands-on experience with AI tools in commercial environments is preferred, including LLMs, decision-support applications, or analytics platforms
- Familiarity with Pfizer GCA capabilities such as QBR, OAE, and Growth Blueprint, or comparable commercial analytics methods, is preferred
- Ability to travel according to business needs
- Candidates must be authorized to work in the United States for any employer
- U.S. work visa sponsorship is unavailable for this role now or in the future
- Permanent authorization to work in the United States is required
लाभ
- Eligibility for the Pfizer Global Performance Plan, with a 17.5% target bonus based on base salary
- Share-based long-term incentive program
- 401(k) plan with Pfizer matching contributions
- Additional Pfizer retirement savings contribution
- Paid vacation
- Paid holidays and personal days
- Paid caregiver, parental, and medical leave
- Medical, prescription drug, dental, and vision coverage
- Relocation assistance may be available depending on business needs and eligibility
- Hybrid work arrangement
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