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Rare Candy
Rare Candy
eCommerceGamingMarketplace
Rare Candy is an e-commerce marketplace for collectible trading card games, bringing together products and community features for collectors. Its platform offers verified cards, booster boxes, vintage and Japanese graded packs, exclusive drops, auctions, and buying and selling tools across games including Pokémon, Magic: The Gathering, Yu-Gi-Oh!, Lorcana, and Gundam TCG. The company operates at the intersection of online retail, marketplaces, and gaming, with a small team building services for the trading-card community.
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Senior Creative Lead, Growth — Rare Candy (Remote, Texas)

Lead Rare Candy’s creative growth strategy across social, paid acquisition, UGC, creators, and product launches. Build testing systems and campaigns that turn collector insights into scalable content.

USUnited StatesTXTexas
$115,000 – $145,000 / year
RemoteFull-timeSeniorEnglish RequiredCreative Strategist

Description

  • Lead creative strategy across organic social, paid acquisition, UGC, creators, and launches
  • Create concepts and briefs for Instapacks, drops, partnerships, and seasonal campaigns
  • Write hooks, scripts, and copy direction for internal teams and creators
  • Guide priorities and output across the social team, freelancers, and production partners
  • Collaborate with Leonhart and in-house creators on content and distribution
  • Review creative before publication and provide actionable feedback
  • Establish repeatable workflows for producing, reviewing, publishing, and testing content
  • Own the paid-social testing roadmap and adapt high-performing UGC for paid campaigns
  • Translate collector behavior, reviews, customer insights, and cultural moments into content
  • Manage the rolling content and launch calendar, extending campaigns beyond their first week
  • Use performance data to identify concepts, hooks, formats, and creators to scale
  • Deliver a weekly recap of creative performance
  • Maintain Rare Candy’s voice and visual direction
  • Partner with the Director of Growth and CEO on brand positioning and messaging
  • Audit six months of organic and paid content, establish a weekly creative cadence, and prepare initial briefs
  • Build the weekly creative pipeline, paid-creative testing program, creator and UGC system, launch backlog, and performance reporting process
  • Develop Rare Candy’s distinctive brand voice and visual identity while leading creative across Growth

Requirements

  • At least seven years of experience in creative strategy, social, content, or brand marketing
  • Background ideally includes a consumer, marketplace, gaming, collectibles, sports, or culture-focused brand
  • Track record directing effective creative and explaining the changes and results
  • Ability to write clear, compelling creative briefs
  • Fluency in TikTok, Reels, Shorts, YouTube, creator content, and paid-social formats
  • Experience briefing and managing creators
  • Ability to adapt creative based on performance data
  • Strong writing and editing skills for copy, hooks, and scripts
  • Strong communication and project management abilities
  • Ability to manage timelines and expectations across creators, freelancers, and internal teams
  • Knowledge of Pokémon and the trading card game world, including its products, creators, language, and culture
  • Paid-social creative scaling experience on Meta and TikTok is a bonus
  • Experience with drops, livestreams, or launch-led brands is a bonus
  • Experience growing a small creative team is a bonus
  • Dallas is preferred; remote candidates should be based in the United States with Central or Eastern time overlap

Benefits

  • Meaningful equity
  • Health insurance coverage
  • Dental insurance coverage
  • Vision insurance coverage
  • 401(k) plan
  • Wellness stipend
  • Monthly budget for purchasing cards for product familiarization
  • $300 compensation for the paid creative exercise

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